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WeMade Co.
WeMade Co. — South Korean gaming firm pivoting to blockchain via WEMIX token, with global offices and over 1,400 employees.
WeMade Co.
WeMade Co. was founded in 2000 by Kim Taek-jin and Song Jae-kyung, and its initial public offering on the KOSDAQ exchange in 2009 made it one of South Korea's best-known mid-cap gaming companies. The company earned its reputation through 'The Legend of Mir 2,' a massively multiplayer online role-playing game that sustained revenue for over a decade across Asia. In 2021, WeMade announced a strategic reorientation toward blockchain and non-fungible tokens (NFTs), launching the WEMIX token and platform to support tokenized in-game economies. WeMade's deployment strategy spans game development, blockchain infrastructure, and token-based fundraising. Asset classes include equity in gaming studios, token sales (both private and public), and direct investment in blockchain layer-1 protocols. Confirmed positions include stakes in the WEMIX token ecosystem, investments in South Korean crypto exchange Bithumb (per local media, 2023), and an extensive pipeline of games integrating WEMIX. Geographic footprint covers South Korea, the United States (Palo Alto office), and Hong Kong. The firm has also issued convertible bonds and secured private investment rounds from institutional investors including KIP and Mirae Asset Securities. WeMade employs over 1,400 people globally (per the firm's 2023 annual report), with additional offices in Palo Alto and Hong Kong. The company has established several subsidiaries, including WeMade Entertainment and WeMade Tree, and operates the WEMIX Foundation, a non-profit entity managing the blockchain platform. In December 2024, WeMade launched its WEMIX 3.0 mainnet upgrade, transitioning to a proof-of-stake consensus model (public record). The firm also holds reserves in its own cryptocurrency tokens. WeMade's structural differentiator is its dual identity as a publicly-listed operating company and a blockchain platform issuer — a hybrid that subjects it to both traditional securities regulation and emerging crypto oversight. This governance architecture, where the operating subsidiary generates cash while the foundation manages tokenomics, creates a token price sensitivity not found in pure gaming stocks. Succession remains founder-driven, with Kim Taek-jin serving as chairman and Chang Hyun-guk as CEO.
General information
Firm type
Asset Manager
Year founded
2000
AUM
Undisclosed
Location
Region
Asia
Country
South Korea
City
Seoul
Corporate office
Seoul, South Korea
Additional offices
Palo Alto, CA, United States · Hong Kong Island, Hong Kong
Principals
Chang Hyun-guk
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at WeMade Co.?
Investment decisions are led by CEO Chang Hyun-guk, appointed in March 2023, alongside Chairman Kim Taek-jin and a corporate development team. The firm's blockchain strategy, including token sales and platform governance, is overseen by the WEMIX Foundation under separate management (per public record).
How does WeMade source proprietary deal flow?
WeMade sources deal flow through its gaming and blockchain ecosystem partnerships, subsidiaries, and its position as a publicly-listed company with negotiation leverage in token pre-sales. The firm has invested in South Korea's Bithumb exchange and maintains a portfolio of blockchain protocols via direct investment and token swaps (per local media, 2023).
Is WeMade structured as a single family office or does it operate more like a venture firm?
WeMade is not a family office — it is a publicly-traded operating company (KOSDAQ: 112040) with a corporate treasury function that occasionally makes strategic investments. The company's capital allocation is subject to public disclosure requirements and shareholder scrutiny, unlike private family offices.
Does WeMade Co. participate in fund commitments or only direct deals?
WeMade primarily invests directly into gaming studios, blockchain protocols, and token projects. It has also raised capital through convertible bonds and private placements. There is no public evidence of WeMade committing to external investment funds as an LP.
Where does the underlying wealth come from?
WeMade's wealth derives from its publicly-traded gaming business, primarily the long-running 'The Legend of Mir 2' franchise which generated sustained revenue across Asia. The platform has expanded into mobile and blockchain games, with token sales funding further growth.
What is WeMade's known posture on co-investments alongside external GPs?
WeMade has participated in co-investment syndicates for gaming and blockchain deals, often alongside South Korean venture capital firms like KIP and Mirae Asset Securities (per press releases, 2022-2023). However, it does not operate a formal co-investment program or have a dedicated co-investment allocation.
Does WeMade maintain philanthropic structures, and how are they separated?
WeMade operates the WEMIX Foundation, a non-profit entity that manages the blockchain platform and its tokenomics. The foundation is legally separated from the operating company and is registered as a foundation under South Korean law (per public record).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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