West Lane Capital Partners

Nick Sternberg and Jake Duneier co-lead the firm as Managing Partner and Partner, respectively. Both have operating backgrounds in e-commerce — Sternberg founded and sold a direct-to-consumer brand, and Duneier specialized in operations and supply chain for scaled consumer companies. Investment decisions are made by this core partnership group without a separate investment committee structure disclosed to the public.

The firm sources primarily through founder relationships and its network within the direct-to-consumer ecosystem. Because both principals are former e-commerce operators, much of the pipeline comes from referrals within founder communities, industry events, and direct outreach to bootstrapped brands. The firm does not rely on broad auction processes, targeting situations where founder relationships and operating credibility give it an edge over financial buyers.

The firm does not invest in technology infrastructure, enterprise SaaS, biotech, or any sector requiring regulatory approvals outside consumer product compliance. It also avoids capital-intensive manufacturing and brick-and-mortar retail rollups where the core value is real estate rather than brand equity or e-commerce distribution. West Lane stays within consumer categories where Amazon, Shopify, and direct-to-consumer channels are the primary sales vectors.