White Glove

White Glove is the brand under which AcquireUp sells seminar-marketing services to financial advisors. The primary offering is a performance-based campaign where the advisor pays only for households that attend the event — a structure designed to shift marketing risk from the advisor to AcquireUp. A flat-fee custom-campaign option and a subscription-based client-engagement tool called Nurture & Engage are also available. No investment products or advisory services are sold under the White Glove name.

The firm’s website does not name any founders, executives, or managing principals. No team page, leadership bios, or ownership disclosures are publicly visible. The company’s entire public presence is built around its service offerings and client testimonials, with no corporate-governance or investor-relations content.

AcquireUp describes a multi-channel approach that combines digital advertising, direct mail, and unspecified omni-channel tactics to drive registrations for advisor-hosted seminars. Its LeadJig analytics platform is the central technology layer, giving advisors performance metrics on their campaigns. The firm states it uses decades of experience and proprietary data to target qualified prospects, but does not disclose its data sources or segmentation methods publicly.

No. White Glove and its parent company AcquireUp are marketing-services providers, not asset managers. They do not disclose an AUM, do not hold client funds, and do not offer investment advice. The firm earns revenue from marketing fees paid by financial advisors, not from asset-based fees or carried interest.

There is no underlying concentrated wealth source because AcquireUp/White Glove operates as a fee-for-service marketing company rather than a family office or asset manager. Its revenue derives from campaign fees charged to the financial-advisor clients who use its seminar services. No external capital backers or founding-family wealth has been disclosed.