White Glove

White Glove

White Glove functions as the consumer-facing brand for AcquireUp, a seminar-marketing provider based in Troy, Michigan. The firm sells lead-generation campaigns to financial advisors, offering both meal-based and educational events on topics from Social Security to estate planning. Its core promise is a performance-based model: advisors pay only for households that actually show up, removing upfront risk from a marketing tactic that 85% of advisors reportedly find challenging. The platform spans digital, direct-mail, and what AcquireUp calls omni-channel strategies to drive registrations. Campaigns cover retirement-income seminars, Medicare workshops, and college-planning events. The firm’s proprietary analytics tool, LeadJig, lets advisors view registrant data and campaign performance in a centralized dashboard. AcquireUp claims to run campaigns in every US state and in Canadian markets, targeting metropolitan and rural geographies alike. Client testimonials on the website cite outcomes such as one advisor adding $10 million in AUM from two seminars — though those figures are self-reported and unaudited. AcquireUp does not disclose AUM, investment vehicles, or any principal investor identities. The company’s website describes two service lines: Performance-Based Campaigns where cost is tied to attendance, and Custom-Crafted Campaigns with a flat campaign fee. It also offers a subscription-based marketing-automation arm called Nurture & Engage. No founding year, executive names, team size, or additional office locations are publicly stated. The firm’s website is built wholly around client acquisition, with no separate investor-relations or corporate-governance pages. Unlike family offices or asset managers that allocate institutional capital, White Glove/AcquireUp is a marketing-services company whose revenue comes from fees paid by financial advisors. Its structural advantage rests on a pay-per-attendee model and a proprietary analytics layer that gives advisors transparency into seminar-met campaign metrics. Because it earns from marketing spend rather than asset growth, it sits entirely outside the capital-allocation chain that institutional investors normally evaluate — making it a supplier to, not a participant in, the wealth-management ecosystem.