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William Hockey
William Hockey family office: founded by Plaid co-founder, investing in fintech, regtech, and HRtech startups at seed and Series A.
William Hockey
William Hockey founded his eponymous family office in 2015 after co-founding Plaid, the financial services API platform acquired by Visa for $5.3B in 2020 (per Bloomberg, 2020). The firm concentrates on seed and Series A investments in FinTech, HRTech, and RegTech, with a geographic focus on North America. Portfolio companies typically operate in enterprise software, digital assets, and startup ecosystems. The firm's investment strategy centers on direct equity stakes and digital asset allocations, avoiding fund commitments. Known themes include financial inclusion, payment infrastructure, and regulatory technology. Hockey participates as a board member or advisor in select portfolio companies, drawing on his experience scaling Plaid from concept to industry standard (public record). Team size is not publicly disclosed; the office operates with a lean structure from its San Francisco base. No additional offices have been confirmed. Hockey maintains philanthropic interests separate from the family office, though specific foundations or vehicles are not named. In 2023, he publicly advocated for open banking regulation in the US (per Forbes, 2023). The family office's structural differentiator is its founder's direct operational experience building and exiting a fintech unicorn, allowing informed staging and sector selection. The firm acts as a single-family office with no external client capital, which gives Hockey full discretion over deployment timelines and asset allocation. Succession governance is not disclosed.
General information
Firm type
Single Family Office
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
William Hockey
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at William Hockey?
William Hockey personally leads all investment decisions for his family office. He evaluates opportunities in fintech, HR tech, and regtech at seed and Series A stages, drawing on his experience as co-founder of Plaid (public record).
What investment stages does William Hockey typically target?
The family office targets seed and Series A investments. It focuses on early-stage companies in fintech, HR tech, and regtech, with a preference for enterprise software and digital assets within North America (per Altss research).
Does William Hockey participate in fund commitments or only direct deals?
The office primarily makes direct equity investments and digital asset allocations rather than committing to external funds. Hockey takes board or advisory roles in select portfolio companies (public record).
How does William Hockey source proprietary deal flow?
Deal flow originates from Hockey's network built while co-founding and scaling Plaid. He attends industry events and receives introductions from fintech operators and venture investors. The firm does not publicly disclose a formal sourcing process (public record).
Which sectors does William Hockey avoid?
The firm explicitly avoids late-stage growth equity, real estate, private credit, and hedge funds. It concentrates exclusively on early-stage technology and digital assets (per Altss research).
Where does the underlying wealth come from?
The family office is funded by William Hockey's proceeds from co-founding Plaid, which was acquired by Visa for $5.3B in 2020 (per Bloomberg, 2020). Specific wealth amount is not disclosed.
Is William Hockey structured as a single family office or does it operate more like a venture firm?
It functions as a single-family office with no external client capital. While it makes venture-stage investments, it lacks the partnership structure or management fees of a traditional venture firm (public record).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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