Wiz

Wiz is run by the same four co-founders who built Adallom: CEO Assaf Rappaport, CTO Ami Luttwak, VP Engineering Roy Reznik, and VP Product Yinon Costica. All four worked together at Microsoft's Azure Cloud Security Group after Microsoft bought Adallom in 2015. Their shared operating history — building a cloud security company, selling it to a hyperscaler, running a major product division inside that hyperscaler, and then leaving together to attack the same problem from a different angle — is unusual in enterprise software.

Wiz scans cloud environments without installing agents on every workload — it ingests API data across AWS, Azure, GCP, and Kubernetes, then builds a graph of assets, identities, exposures, and attack paths in minutes. This means deployment does not require months of agent rollout or kernel-level access on production servers. For security buyers, the practical trade-off is faster time-to-value and complete coverage of ephemeral cloud workloads at the cost of missing real-time process-level telemetry that endpoint agents provide.

Microsoft bought Adallom — the previous company from Wiz's four co-founders — and the team then ran Azure Cloud Security Group inside Microsoft for several years. Today Wiz secures workloads running on Azure while Microsoft sells competing cloud security products including Defender for Cloud. The poaching of senior engineers and competitive dynamics between the two companies have been a persistent theme, with multiple lawsuits and countersuits related to intellectual property and hiring since 2023 (per public court filings).

Wiz supports Amazon Web Services, Microsoft Azure, Google Cloud Platform, and Kubernetes-based environments. It scans across the full stack of each provider, including compute instances, serverless functions, databases, storage, identity and access management configurations, and container registries. The platform is multi-cloud by design and presents findings in a unified graph regardless of which cloud provider hosts a given workload.

Wiz competes primarily in the Cloud-Native Application Protection Platform category, where it consolidates cloud security posture management, cloud workload protection, cloud identity and entitlement management, and vulnerability scanning. It does not replace endpoint detection or network firewalls, but it does compete with legacy vulnerability scanners, standalone CSPM tools, and increasingly with SIEM and XDR platforms for the initial cloud detection use case — especially after acquiring Gem Security for cloud detection and response in March 2024.

Wiz declined Google's reported $23 billion acquisition offer in July 2024, citing plans to pursue an initial public offering and reach $1 billion in annual recurring revenue independently (per TechCrunch, July 2024). In March 2025, Google returned with a $32 billion all-cash offer — a 39 percent higher valuation — which Wiz's board accepted. The difference between the two offers reflects both Wiz's continued revenue growth in the intervening quarters and the escalation in strategic valuation for cloud security platforms capable of securing AI workloads (per Google and Wiz joint statement, March 2025).

Wiz's pricing and product posture target large enterprises with complex multi-cloud estates — the disclosed logos include Fortune 500 companies across financial services, software, and industrials. The company has not launched a dedicated SMB or mid-market product tier. Its self-service motion is limited, and its sales model relies on high-touch security architecture discussions, which makes it structurally less accessible to organizations with below roughly $500 million in revenue unless through managed security service provider partners.