Asset Manager

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Workleap

Workleap, founded by Simon De Baene, operates a portfolio of workplace software products including Officevibe and ShareGate from Montreal.

Workleap

Workleap launched in 2006 when co-founders Simon De Baene and Guillaume Roy released ShareGate, a migration and management tool for Microsoft 365 that quickly gained traction among IT administrators. The product's success funded a decade of organic growth before the firm rebranded from GSoft to Workleap in 2023, reflecting a structural shift toward a multi-product platform. The company remains privately held and headquartered in Montreal, with no disclosed institutional investors. Workleap operates across three product lines: employee experience (Officevibe for engagement surveys, Workleap Onboarding, Workleap Performance), IT operations (ShareGate for Microsoft cloud management), and workplace productivity (Softstart for new-hire enablement). The firm deploys capital through internal product development and targeted acquisitions, such as the purchases of Didacte and Diduenjoy. Its customer base spans 100 countries, with concentration in North America and Europe. Employment disclosures place the team at roughly 400 professionals, with offices in Montreal and remote staff across Canada. Unlike a typical family office, Workleap functions as a privately held software company that acquires complementary tools rather than making financial investments in external startups. Its product suite serves companies ranging from SMBs to enterprises like Cirque du Soleil and the Canadian Broadcasting Corporation. Structurally, the firm represents an unusual hybrid — a self-funded software house that behaves like a holding company, rolling up adjacent products under a unified brand without external capital. Co-founder Simon De Baene retains operational control, having never taken venture funding, which allows long product-development cycles uncommon among venture-backed peers.

General information

Firm type

Asset Manager

Year founded

2006

AUM

Undisclosed

Location

Region

North America

Country

Canada

City

Montreal

Corporate office

Montreal, QC, Canada

Principals

Simon De Baene

Co-Founder and CEO

Guillaume Roy

Co-Founder and Chief Technology Officer

Sector focus

Enterprise SoftwareAI/ML

Frequently asked questions

What does Workleap actually do?

Workleap builds and acquires software products focused on employee experience, IT operations, and workplace productivity. Its core tools include Officevibe for employee engagement surveys, ShareGate for Microsoft 365 migration and management, and Softstart for new-hire onboarding. The firm markets these products together under the Workleap platform brand to over 20,000 organizations globally.

Is Workleap a family office or a software company?

Workleap operates as a privately held software company, not a family office. It generates revenue from SaaS subscriptions across its product lines and uses those proceeds to fund internal development and acquisitions of complementary software tools. The firm has never disclosed managing external capital or functioning as an investment vehicle for a single family's wealth.

Who runs Workleap?

Co-founders Simon De Baene and Guillaume Roy have led the company since its inception in 2006. De Baene serves as CEO and the public face of the firm, while Roy operates as Chief Technology Officer. The company remains founder-controlled without disclosed outside investors or a board beyond the founding team.

How does Workleap source new products?

The firm primarily builds products internally through its Montreal-based engineering team and occasionally acquires small, established tools that fit its workplace-software mandate. Past acquisitions include Didacte for learning management and Diduenjoy for pulse surveys, both products that were later integrated into the broader Workleap platform.

What is Workleap's relationship to GSoft?

Workleap was previously named GSoft. In August 2023, the firm rebranded to Workleap to unify its separate products — Officevibe, ShareGate, and Softstart — under a single corporate identity. The underlying legal entity, ownership, and management remained unchanged.

Does Workleap take outside investment?

Workleap has been self-funded since inception. Public statements from CEO Simon De Baene emphasize a long-term, patient-capital approach that avoids venture funding, allowing the firm to develop products without pressure to exit or deliver near-term returns to external investors.

Which markets does Workleap serve?

Workleap's customer base spans more than 100 countries, with its primary markets in North America and Europe. Key clients include Cirque du Soleil, the Canadian Broadcasting Corporation (CBC), Decathlon, and Costco, though the firm also serves thousands of small and mid-sized businesses through self-serve software subscriptions.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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