Bank / Wealth / Trust

Updated:

WrapManager

WrapManager was founded in 2000 in Mill Valley, California, building a business around the premise that individual investors benefit from professional manager...

WrapManager logo

WrapManager

WrapManager was founded in 2000 in Mill Valley, California, building a business around the premise that individual investors benefit from professional manager selection but not necessarily from a single in-house investment team. The firm operates as an SEC-registered investment adviser that selects third-party money managers, constructs diversified portfolios from those managers, and provides ongoing monitoring and rebalancing — all within a single managed account structure. Its client base includes individuals, high-net-worth families, trusts, and corporate accounts. The firm's investment methodology centers on outsourcing to outside institutional managers rather than running proprietary strategies. Client assets are allocated across dozens of separate account managers and mutual funds spanning domestic and international equities, fixed income, and alternatives. WrapManager conducts due diligence on the underlying managers, monitors style drift and performance, and adjusts allocations based on market conditions and client objectives. The platform serves as a centralized reporting and custody-integration layer, giving clients a consolidated view of assets that might otherwise sit across multiple brokerage accounts and manager relationships. WrapManager maintains its headquarters in Mill Valley and has historically operated as a lean organization, with investment professionals focused on manager research, portfolio construction, and client advisory rather than large-scale distribution. The firm competes with turnkey asset management platforms and traditional wirehouse advisory programs, differentiating through its willingness to use non-proprietary external managers and to customize portfolios to individual client circumstances. While the firm does not publicly disclose total assets under management, its twenty-plus years of operation and nationwide client base place it in the mid-tier of independent wealth management firms. Structurally, WrapManager's chief differentiator is the depth of its external-manager platform. Rather than building an in-house investment capability that competes with the very managers it hires, the firm acts as an allocator and monitor — similar in function to a fund-of-funds but applied to individual separate accounts. This creates a governance separation between manager selection and portfolio management that is uncommon among traditional wealth management firms, which typically blend both functions under one roof.

General information

Firm type

Bank / Wealth / Trust

Year founded

2000

AUM

$1B–$5B (Altss estimate)

Location

Region

North America

Country

United States

City

Mill Valley

Corporate office

Mill Valley, CA, United States

Frequently asked questions

How does WrapManager differ from a traditional wealth management firm?

WrapManager does not employ in-house portfolio managers who pick individual stocks and bonds. Instead, the firm selects, combines, and monitors third-party institutional money managers — including separate account managers and mutual fund managers — and builds diversified client portfolios from those external strategies. This creates a separation between manager selection and portfolio construction that is atypical in the wealth management industry.

Who makes the investment decisions at WrapManager?

WrapManager's internal investment committee is responsible for selecting and monitoring the underlying third-party managers, setting asset allocation models, and making rebalancing decisions. The actual security-level investment decisions are made by the external money managers whose strategies are included in client portfolios, with WrapManager overseeing their adherence to stated mandates and risk parameters.

What types of underlying strategies does WrapManager use?

WrapManager builds portfolios from a universe of external managers spanning US and international equities, fixed income, and alternative asset classes. The firm has historically accessed these strategies through separately managed accounts and mutual funds, enabling customization of tax management and portfolio tilts that are not available in pooled fund structures.

Does WrapManager custody client assets directly?

No, WrapManager does not hold client assets. The firm works with third-party custodians — typically large institutional platforms — to custody client funds, while WrapManager maintains trading authority to allocate assets among the selected managers and strategies within each client's account structure.

Who is WrapManager's typical client?

WrapManager serves individuals, high-net-worth families, trusts, and corporate accounts. The firm's minimum account sizes and fee structures position it for clients who want institutional-quality manager access and consolidated reporting but do not require the full suite of estate planning, tax preparation, and concierge services typical of a multi-family office.

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