Private EquityRIA · CRD 289138SEC-RegisteredPrivate Fund Adviser

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WSC & Company

Badge Stone's WSC & Company acquires cash-flowing businesses at a $2M–10M EBITDA entry point, backing search-fund entrepreneurs nationwide.

WSC & Company

WSC & Company operates from Charlotte with a team led by Managing Partner Badge Stone alongside Partners Macon Carroll and Will Wright. The firm targets the lower middle market, specifically founder-owned businesses generating $2 million to $10 million in EBITDA. Its posture reflects leadership experience on both the investing and operating sides of the table, framing alignment as a core tenet of how it works. The firm's strategy centers on entrepreneurship through acquisition, where it backs search-fund entrepreneurs and independent sponsors acquiring enduring businesses. WSC looks for durable competitive advantages, recurring or repeat revenue, low customer concentration, and resilient margins. It invests across industries but remains highly selective about business quality. The team participates through traditional searches, committed capital structures, and independent sponsor deals, providing both financial and operating resources to transition ownership and support long-term growth. WSC lists seven investment professionals on its website. In addition to the three partners, the team includes a vice president, a senior associate, an associate, and Amy Alcott as VP of Finance. The firm's website features testimonials from operating partners who describe WSC as their first institutional backer and a source of introductions to other like-minded searchers, indicating a collegial posture within the search-fund ecosystem. Structurally, WSC combines capital deployment with operator support by placing search entrepreneurs into CEO roles post-acquisition. It does not operate as a single-family office — it is a private investment firm deploying third-party or blended capital into a specific, repeatable acquisition model. This focus on manufacturing ownership transitions for retiring founders differentiates it from generalist lower-middle-market private equity funds.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Charlotte

Corporate office

Charlotte, NC, United States

Principals

Badge Stone

Managing Partner

Macon Carroll

Partner

Will Wright

Partner

Walker Vann

Vice President

Drew Nash

Senior Associate

Jake Umberger

Associate

Amy Alcott

VP of Finance

Frequently asked questions

What is WSC & Company's investment model?

WSC practice entrepreneurship through acquisition, where it partners with entrepreneurs who source and acquire a single business to operate as CEO. The firm provides the equity commitment and board support that turns a search into a closed acquisition. It works across traditional self-funded searches, committed capital vehicles, and independent sponsor deals.

What size companies does WSC target?

WSC focuses on the lower middle market, specifically profitable, cash-flowing businesses with $2 million to $10 million in EBITDA. The firm looks for companies with sufficient scale and track records to support a thoughtful ownership transition, often from retiring founders.

Who runs investment decisions at WSC & Company?

Managing Partner Badge Stone leads the firm, alongside Partners Macon Carroll and Will Wright. The firm's website identifies seven investment professionals total. Day-to-day investment decisions flow through this partnership group, though the firm does not publicly detail its investment committee structure.

What types of businesses does WSC prefer?

WSC seeks companies with recurring or repeat revenue, low customer concentration, resilient margins, and defensible market positions. It is industry-agnostic but highly selective on business quality. The firm states it looks for durable demand and strong revenue fundamentals rather than chasing specific sectors.

Does WSC invest in fund commitments or only direct deals?

WSC's disclosed activity is entirely direct, acquiring individual businesses through search-fund entrepreneurs. The firm does not publicly indicate participation in fund-of-funds commitments or third-party blind pool vehicles. Its model centers on acquiring a single company per entrepreneur pair.

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