Xoxoday

Xoxoday

Xoxoday was founded in 2012 as Giftxoxo by Sumit Khandelwal and Manoj Agarwal, with Kushal Agarwal and Abhishek Rungta joining soon after as co-founders. The business originally focused on digital gift cards before Kshatriya Ventures supplied seed funding the following year. In 2016, Mahindra Holidays made a strategic investment that sharpened the company’s enterprise focus, and a 2017 rebrand to Xoxoday signaled the shift from a single-product startup to a multi-platform rewards infrastructure company. The firm fields three core products. Empuls handles employee engagement, recognition, and pulse surveys; Plum provides the underlying rewards, payouts, and gift-card catalog spanning 30+ categories in 175 countries; and Loyalife runs customer loyalty and referral programs. Xoxoday sells primarily to large human-resources and marketing teams in financial services, technology, consulting, and retail, with named deployments at Capgemini, H&M, and a luxury automobile brand. It connects to third-party systems like SAP, Workday, Salesforce, HubSpot, Slack, and Microsoft Teams, and its API-first architecture lets clients embed rewards directly into their own workflows. The firm targets North America, Europe, the Middle East, and Asia-Pacific through offices in San Francisco, New York, London, Dubai, Singapore, and Jakarta. Operations run out of headquarters in Bangalore and Mumbai, with additional delivery hubs in Dublin, Beijing, Bangkok, and Doha. The board added Abhimanyu Choudhary as a co-founder in 2018 when the Empuls platform launched. In 2022, growth-equity investor Apis Partners led a funding round that enabled the acquisitions of customer-loyalty shop Loyalife and sales-incentive tool Loopr. The company then raised a Series C round in 2025, marking its entry into what management describes as an AI-led scale phase. The total staff count has not been disclosed publicly. What separates Xoxoday from a typical HR-tech vendor is its payments-grade rewards infrastructure: it operates a proprietary supply chain of gift cards, prepaid cards, travel experiences, and merchandise across more than 50 currencies, with configurable pricing models based on redemption, issuance, API calls, or per-user fees. The technology stack runs cloud-agnostic and supports on-premises deployment, and the firm holds ISO 27001 and SOC 2 attestations — a compliance posture that helps it sign Fortune 500 enterprise agreements that smaller point-solution vendors usually cannot service.