Private Equity

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XRC Labs

XRC Ventures is an early stage venture capital firm investing pre-seed through Series A in the future of retail and commerce. It backs founders transforming...

XRC Labs logo

XRC Labs

XRC Ventures is an early stage venture capital firm investing pre-seed through Series A in the future of retail and commerce. It backs founders transforming how the world discovers, buys, and experiences products from supply chain to storefront. Since 2015 it has invested in 140+ startups, partnering across digital commerce, workforce health and wellness, payment infrastructure, store operations, supply chain and forecasting, and consumer brands.

General information

Firm type

Private Equity

Year founded

2014

Location

Region

North America

Country

United States

City

Aiken

Corporate office

Aiken, SC, United States

Principals

Diana Melencio

General Partner

Sector focus

Consumer GoodsRetailEnterprise SoftwarePropTech

Frequently asked questions

What is XRC Labs' relationship with Parsons School of Design?

XRC Labs launched as a joint venture with Parsons, and the school's faculty helped design the accelerator curriculum. Portfolio companies receive design-thinking mentorship from Parsons instructors, and the collaboration gives XRC privileged access to student talent for pilot projects and prototyping.

Which corporate partners are affiliated with XRC Labs?

Publicly disclosed corporate limited partners include Kohl's, Express, and QVC (per The New York Times, 2017). These retailers do not merely provide capital — they serve as pilot partners, testing portfolio company technologies inside their own stores and supply chains.

How does XRC Labs source its deal flow?

XRC sources heavily through university partnerships, the Parsons design community, and direct applications to its bi-annual accelerator program. Corporate partners also refer companies whose technologies they want to explore. The firm's pipeline is weighted toward founders addressing problems in physical retail infrastructure rather than pure software startups.

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