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XSET
XSET is a company founded in 2020 in Boston, Massachusetts. It combines digital culture with various creative sectors through products such as clothing and...
Overview
XSET is a company founded in 2020 in Boston, Massachusetts. It combines digital culture with various creative sectors through products such as clothing and merchandise. XSET engages in content creation and cultural collaborations within esports and entertainment.
General information
Location
Region
North America
Country
United States
City
Boston
Corporate office
Boston, MA, United States
Additional offices
Atlanta, GA, United States · San Francisco, CA, United States · Bangkok, Thailand
Sector focus
Frequently asked questions
How is XSET different from traditional esports organizations?
XSET positions itself as a 'cultural entertainment' company that treats merchandise and brand collaborations as core revenue lines rather than secondary sponsorship goods. While it fields competitive rosters in games like Call of Duty and Valorant, the organization also designs limited-edition streetwear capsules and signs creators to deals that bundle content obligations with apparel co-design rights. This model ties its financial outcomes to consumer product margins and licensing partnerships alongside tournament performance.
What geographic markets does XSET operate in?
XSET maintains physical offices in Boston, Atlanta, San Francisco, and Bangkok, reflecting a dual-continent operational model spanning North America and Southeast Asia (per the firm's official communications). The Bangkok office supports its Asia-Pacific talent roster and merchandise distribution network, while the US offices house competitive teams, content production, and brand partnership functions.
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