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Yanno Capital
Yanno Capital was founded in Stockholm by Nicklas and Anna Storåkers as a family-owned investment company deploying personal capital into technology...
Yanno Capital
Yanno Capital was founded in Stockholm by Nicklas and Anna Storåkers as a family-owned investment company deploying personal capital into technology businesses. Nicklas co-founded the Swedish neobank Avanza in 1999 and later led the acquisition and turnaround of PriceRunner before its sale to Klarna in 2021; Anna's career spanned Goldman Sachs, McKinsey, and senior leadership at Nordea Bank. Their combined operating background informs the firm's hands-on posture with portfolio companies. The firm is stage-agnostic, writing growth-stage checks of SEK 20-50 million and buyout tickets of SEK 50-500 million across three verticals: fintech, consumer tech, and B2B software. Confirmed portfolio positions include the cybersecurity firm CR Group, the open-banking credit-scoring platform Kreditz, the digital checkout provider Kustom, the neoinsurer Hedvig, and the AI assistant for finance professionals, Bookkeeper AI. The portfolio also extends into vertical SaaS via Nordtech and e-commerce through the underwear brand Understatement. Nicklas's personal angel track record includes exits from Tink, Lysa, and Froda, while Anna's angel activity includes Geoguessr and FXity. The Stockholm-based team operates with a lean structure, anchored by the two founders alongside Investment Manager Vincent Danielsson, who joined in 2025 after stints at Goldman Sachs and Blackstone's growth equity fund, and Finance Lead Carolin Boberg. The firm states its intention to expand the investment team over the coming years. In 2025, Yanno added Vincent Danielsson to the investment team, signaling an expansion of its professional bench. Yanno Capital operates less as a traditional fund and more as a permanent-capital vehicle for two operators-turned-investors. The structure eliminates external LP pressure on deployment pace or exit timelines, allowing the firm to hold positions through full cycles without institutional fund constraints — a model that aligns the founders' incentives directly with the entrepreneurs they back.
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
Sweden
City
Stockholm
Corporate office
Stockholm, Sweden
Principals
Nicklas Storåkers
Founder
Anna Storåkers
Founder
Sector focus
Frequently asked questions
Who makes the investment decisions at Yanno Capital?
The firm is anchored by founders Nicklas and Anna Storåkers. Since they invest their own capital, decisions are made internally without external committees. The lean team includes an investment manager and finance lead, but the founders retain control over capital allocation and portfolio engagement.
Does Yanno Capital operate as a single family office or a private equity firm?
Yanno functions as a family-owned investment company deploying the founders' personal wealth. It does not raise external funds, which gives it a permanent-capital posture closer to a family office than a traditional private equity firm with limited partners.
What is Yanno Capital's investment stage focus?
Yanno is stage-agnostic. It writes growth-stage checks of SEK 20-50 million into scaling companies and larger buyout tickets of SEK 50-500 million into more mature, profitable businesses. The firm states a preference for buyouts in profitable companies.
Which sectors does Yanno Capital focus on?
The firm concentrates on three sectors: fintech, consumer tech, and B2B software. Within fintech, it targets opportunities arising from new customer behavior, technology, and regulation. In consumer tech, it seeks businesses with sustainable models; in B2B software, it looks for scalable companies with strong product-market fit.
What is the founders' track record before starting Yanno?
Nicklas Storåkers co-founded the neobank Avanza, led PriceRunner to its acquisition by Klarna, and angel-invested in fintech companies including Tink, Lysa, Froda, and Hedvig. Anna Storåkers held senior roles at Goldman Sachs, McKinsey, and Nordea and has angel investments in Geoguessr, Kreditz, and FXity.
How does Yanno Capital source its investment opportunities?
The firm sources opportunities through the founders' deep networks in Nordic financial services and technology, built over nearly 25 years. Nicklas and Anna's operational experience — running Avanza, PriceRunner, and leading banking divisions — gives them origination access to founders and company builders in their target sectors.
Does Yanno Capital hold its portfolio indefinitely?
Because Yanno deploys its own capital without fund-life constraints, it has the flexibility to hold investments through full business cycles. Nicklas's investment history shows exits via trade sales, such as Klarna's acquisition of PriceRunner, but the firm's permanent-capital structure imposes no mandatory exit timeline.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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