Updated:
YES24 Corp.
YES24 Corp. is the family office behind the YES24 e-commerce fortune, deploying capital in real estate and infrastructure from Woodside, New York.
YES24 Corp.
The firm's founding ties to YES24, the e-commerce platform that dominates South Korea's book market, remain the core wealth origin. YES24 Corp. was established as the family office managing proceeds from that retail empire, but no founding year or named principals have been publicly disclosed. Strategy spans direct real estate acquisitions and infrastructure investments across North America and South Korea. Known holdings are not detailed in public filings, but offices in Chicago and Santa Monica suggest a focus on US metropolitan property markets. The firm also maintains a presence in Seattle, indicating potential technology or logistics-adjacent deployment. Deployment scale and number of professionals are not publicly available. The office network — Woodside, New York as HQ; Seoul, South Korea; Santa Monica, California; Seattle, Washington; Chicago, Illinois — points to a multiregional operation but no team size has been confirmed. A structural differentiator is the firm's dual geographic axis: anchored by a Korean online commerce fortune but operated through a US-based office, YES24 Corp. sits between two capital markets. This cross-border posture is unusual among single-family offices, which typically centralize in one country.
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Woodside
Corporate office
Woodside, NY, United States
Additional offices
Seoul, South Korea · Santa Monica, CA, United States · Seattle, WA, United States · Chicago, IL, United States
Sector focus
Frequently asked questions
Who runs investment decisions at YES24 Corp.?
No named principals or investment committee members are publicly disclosed for YES24 Corp. The firm does not publish leadership details on its website or in public records.
How does YES24 Corp. source proprietary deal flow?
The firm's deal sourcing process is not publicly documented. Its offices in New York, Seoul, Santa Monica, Seattle, and Chicago suggest relationships with local real estate and infrastructure networks, but no specific sourcing mechanisms have been confirmed.
Is YES24 Corp. structured as a single family office or does it operate more like a venture firm?
Public information characterizes YES24 Corp. as a family office. Its focus on real estate and infrastructure, with no disclosed venture or private equity fund structures, aligns with a traditional single-family-office model.
Does YES24 Corp. participate in fund commitments or only direct deals?
There are no public records of YES24 Corp. making fund commitments. The firm appears to prefer direct investments in real estate and infrastructure assets, based on available information.
What investment stages does YES24 Corp. typically target?
The firm's known focus is on real estate and infrastructure, which typically involve direct asset acquisition or development rather than early-stage equity. No specific stage preferences have been disclosed.
Which sectors does YES24 Corp. explicitly avoid?
YES24 Corp. has not publicly stated any sectors it avoids. Its disclosed activity concentrates on real estate and infrastructure, with no evidence of technology, healthcare, or private equity exposure.
Where does the underlying wealth come from?
The wealth behind YES24 Corp. originates from the YES24 e-commerce platform, which is a dominant online book retailer in South Korea. The specific family or individual behind the firm has not been publicly named.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: