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YETI Capital
YETI Capital was formed in Austin by David Schnadig and Roy Seiders, the former YETI Coolers CEO, to apply their late-stage operational experience to...
YETI Capital
YETI Capital was formed in Austin by David Schnadig and Roy Seiders, the former YETI Coolers CEO, to apply their late-stage operational experience to earlier-stage companies. Schnadig concurrently leads the private equity firm Cortec Group. The founding thesis combines Schnadig's institutional buyout discipline with Seiders's experience growing YETI Coolers from inception into a global brand. Wealth-origin roots trace to consumer-hardgoods and beverage sectors, with the broader partnership also drawing on the success of Nutrabolt and Urnex Brands. The firm deploys $1 million to $5 million per investment and targets post-revenue companies with existing employee bases operating in sizable, growing markets. The strategy spans consumer products, technology, and services. YETI Capital does not operate as a fund; it invests partner capital and emphasizes active board participation or observer roles. Its stated edge is operational — the partnership advises founders on brand building, revenue growth, team construction, and product expansion. Portfolio companies are not publicly listed by the firm. Geographic focus is domestic US, though partner backgrounds — Josh Dick's global Urnex footprint and Doss Cunningham's Nutrabolt distribution in over 120 countries — imply an eventual capacity to support international scaling. The firm operates as a tight partnership, not a large institutional platform. Five named partners manage all activity: Managing Partner David Schnadig, YETI founder Roy Seiders, former Urnex CEO Joshua Dick, Nutrabolt CEO Doss Cunningham, and Managing Director Maxx Karr — a former Morgan Stanley banker who advised YETI's 2018 IPO. No additional offices are disclosed. There is no adjacent venture fund or philanthropic foundation publicly linked to the partnership, though Doss Cunningham separately co-founded the GiveJoy Foundation focused on youth nutrition and fitness. Recent activity includes no publicly reported deals, reflecting the firm's privately negotiated, partnership-capital model. YETI Capital's structural differentiator is its non-fund, founder-only capital base. Every partner is an operator who built a significant consumer or services company. This eliminates the LP-return pressure of a conventional fund cycle and allows the firm to offer operating mentorship without fundraising imperatives — a posture closer to a founder collective than a traditional private equity manager.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Principals
David Schnadig
Managing Partner
Roy Seiders
Partner
Joshua Dick
Partner
Doss Cunningham
Partner
Maxx Karr
Partner & Managing Director
Sector focus
Frequently asked questions
Who runs investment decisions at YETI Capital?
The partnership makes decisions collectively. Maxx Karr, Partner and Managing Director, runs the investment team and represents YETI Capital on portfolio company boards. Managing Partner David Schnadig sets strategic direction, drawing on his leadership at Cortec Group. Roy Seiders, Joshua Dick, and Doss Cunningham contribute operational expertise to diligence and post-investment engagement.
How does YETI Capital source proprietary deal flow?
Sourcing relies on the partners' personal networks built at YETI Coolers, Nutrabolt, Urnex, Cortec Group, and Morgan Stanley. The firm does not market for deal flow; it uses founder-to-founder introductions and the reputational gravity of its operator-led model to access off-market opportunities in consumer and services sectors.
Is YETI Capital structured as a single family office or does it operate more like a venture firm?
It operates as a hybrid — a non-fund manager investing partner capital. It is not a single-family office tied to one wealth source; the capital comes from the partners, who are all successful former founders and CEOs. It also does not raise outside LP funds, which distinguishes it from a traditional venture firm. The structure gives YETI Capital flexibility on hold periods and capital calls.
Does YETI Capital participate in fund commitments or only direct deals?
YETI Capital only makes direct investments. The firm does not act as a limited partner in other funds. Its model is built around taking board seats or observer roles and dedicating partner time to operational advising — an approach that does not fit a passive fund-commitment strategy.
What investment stages does YETI Capital typically target?
The firm targets early-stage and growth companies that are post-revenue. It explicitly requires an existing employee base. Typical check size is $1 million to $5 million, positioning YETI Capital between seed-stage venture and growth equity, in a space where operator mentorship can materially influence business scaling.
Which sectors does YETI Capital explicitly avoid?
YETI Capital focuses on consumer products, technology, and services. It does not publicize an explicit avoidance list, but its partner background and investment criteria — post-revenue, with employees, in sizable markets — implicitly screen out pre-revenue biotech, deep tech, and capital-intensive industrial sectors.
Where does the underlying wealth come from?
Wealth originates from the partners' operating companies: Roy Seiders co-founded YETI Coolers; Doss Cunningham is CEO of Nutrabolt (maker of C4 Energy and Xtend); Joshua Dick scaled and sold Urnex Brands; David Schnadig has led the private equity firm Cortec Group for more than 25 years. Those liquidity events fund the firm's investments.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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