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YETI Capital
YETI Capital is an actively engaged group of investors made up of successful founders, entrepreneurs, and their partners who invest capital and time in...
YETI Capital
YETI Capital is an actively engaged group of investors made up of successful founders, entrepreneurs, and their partners who invest capital and time in portfolio companies. The team has nearly 50 years of experience helping build U.S. businesses, with particular expertise in consumer products, tech, and services. They focus on post-revenue companies in sizeable growing markets and seek to invest $1-5 million per company, preferring board representation or observer roles.
General information
Firm type
Private Equity
Year founded
2017
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Principals
David Schnadig
Managing Partner
Roy Seiders
Partner
Joshua Dick
Partner
Doss Cunningham
Partner
Maxx Karr
Partner & Managing Director
Sector focus
Frequently asked questions
Who runs investment decisions at YETI Capital?
The partnership makes decisions collectively. Maxx Karr, Partner and Managing Director, runs the investment team and represents YETI Capital on portfolio company boards. Managing Partner David Schnadig sets strategic direction, drawing on his leadership at Cortec Group. Roy Seiders, Joshua Dick, and Doss Cunningham contribute operational expertise to diligence and post-investment engagement.
How does YETI Capital source proprietary deal flow?
Sourcing relies on the partners' personal networks built at YETI Coolers, Nutrabolt, Urnex, Cortec Group, and Morgan Stanley. The firm does not market for deal flow; it uses founder-to-founder introductions and the reputational gravity of its operator-led model to access off-market opportunities in consumer and services sectors.
Does YETI Capital participate in fund commitments or only direct deals?
YETI Capital only makes direct investments. The firm does not act as a limited partner in other funds. Its model is built around taking board seats or observer roles and dedicating partner time to operational advising — an approach that does not fit a passive fund-commitment strategy.
What investment stages does YETI Capital typically target?
The firm targets early-stage and growth companies that are post-revenue. It explicitly requires an existing employee base. Typical check size is $1 million to $5 million, positioning YETI Capital between seed-stage venture and growth equity, in a space where operator mentorship can materially influence business scaling.
Which sectors does YETI Capital explicitly avoid?
YETI Capital focuses on consumer products, technology, and services. It does not publicize an explicit avoidance list, but its partner background and investment criteria — post-revenue, with employees, in sizable markets — implicitly screen out pre-revenue biotech, deep tech, and capital-intensive industrial sectors.
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