YETI Capital

The partnership makes decisions collectively. Maxx Karr, Partner and Managing Director, runs the investment team and represents YETI Capital on portfolio company boards. Managing Partner David Schnadig sets strategic direction, drawing on his leadership at Cortec Group. Roy Seiders, Joshua Dick, and Doss Cunningham contribute operational expertise to diligence and post-investment engagement.

Sourcing relies on the partners' personal networks built at YETI Coolers, Nutrabolt, Urnex, Cortec Group, and Morgan Stanley. The firm does not market for deal flow; it uses founder-to-founder introductions and the reputational gravity of its operator-led model to access off-market opportunities in consumer and services sectors.

It operates as a hybrid — a non-fund manager investing partner capital. It is not a single-family office tied to one wealth source; the capital comes from the partners, who are all successful former founders and CEOs. It also does not raise outside LP funds, which distinguishes it from a traditional venture firm. The structure gives YETI Capital flexibility on hold periods and capital calls.

YETI Capital only makes direct investments. The firm does not act as a limited partner in other funds. Its model is built around taking board seats or observer roles and dedicating partner time to operational advising — an approach that does not fit a passive fund-commitment strategy.

The firm targets early-stage and growth companies that are post-revenue. It explicitly requires an existing employee base. Typical check size is $1 million to $5 million, positioning YETI Capital between seed-stage venture and growth equity, in a space where operator mentorship can materially influence business scaling.

YETI Capital focuses on consumer products, technology, and services. It does not publicize an explicit avoidance list, but its partner background and investment criteria — post-revenue, with employees, in sizable markets — implicitly screen out pre-revenue biotech, deep tech, and capital-intensive industrial sectors.

Wealth originates from the partners' operating companies: Roy Seiders co-founded YETI Coolers; Doss Cunningham is CEO of Nutrabolt (maker of C4 Energy and Xtend); Joshua Dick scaled and sold Urnex Brands; David Schnadig has led the private equity firm Cortec Group for more than 25 years. Those liquidity events fund the firm's investments.