Private Equity

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YLD

YLD was founded in Stockholm by a group of entrepreneurs reinvesting proceeds from earlier ventures.

YLD

YLD

YLD was founded in Stockholm by a group of entrepreneurs reinvesting proceeds from earlier ventures. The firm's website names CEO and Partner Willem De Geer alongside partners Viktor Mandel, Jonathan Willén, Andrea Ryott, and Emmeli Höglund. It describes itself as “founded by entrepreneurs,” and its posture is that of an operator-led investor rather than a traditional fund manager — it invests its own balance-sheet capital without a defined investment horizon or a limiting strategy mandate. YLD targets private companies across three verticals: Real Estate, PropTech, and FinTech. It also selectively buys into public equities where it sees compelling risk-adjusted returns and relationship value. The firm acts as lead investor in many of its platform holdings — confirmed portfolio companies include the tenant-experience platform Flowpass, which reports 400,000 units across the Nordics, the Swedish long-term residential developer Arvet, and the home-financing startup Bodil. YLD also holds minority stakes in a broad set of companies spanning Indian food commerce (FreshToHome), cybersecurity (CyAmast, Threatspan), digital health (Apotea), industrial tech (Freemelt), and digital assets (Virtune, listed on Nasdaq First North Growth Market). Its geographic footprint is concentrated in Sweden while extending into India, Southeast Asia, and the UK through direct investments and its disclosed strategic partnership with Crescent Point, a China- and Southeast Asia-focused private equity firm. YLD runs a hybrid model: it builds and holds long-term real estate operating companies, makes venture and growth-stage direct deals, and enters structured partnerships with external VC and PE firms to broaden its pipeline. The firm explicitly states that it seeks look-back investment rights and co-investment slots when it commits as an LP to external managers. Its website lists known GP relationships including Pi Labs (Europe’s leading PropTech VC, where YLD acts as a Nordic strategic partner), Indian public-equity manager Cohesive Capital, and the B2B SaaS-focused VC firm Pentathlon Ventures. YLD has not published an AUM figure or aggregate deployment number. What structurally differentiates YLD is its pure balance-sheet capital base and the absence of any fund-life constraint. The firm does not raise third-party blind pools, which frees it to hold assets indefinitely and underwrite deals that a 10-year closed-end fund would pass on. This architecture mirrors a single-family office but is deployed through a for-profit asset-manager entity, with a team of named partners rather than a single-family principal — making it a permanent-capital vehicle run by a group of entrepreneurial co-investors.

Website
www.yld.se

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

Europe

Country

Sweden

City

Stockholm

Corporate office

Stockholm, Sweden

Principals

Willem De Geer

CEO & Partner

Viktor Mandel

Jonathan Willén

Andrea Ryott

Emmeli Höglund

Sector focus

PropTechFinTechReal Estate

Frequently asked questions

Who runs investment decisions at YLD?

The firm's website names CEO and Partner Willem De Geer as the public face of the investment team, working alongside partners Viktor Mandel, Jonathan Willén, Andrea Ryott and Emmeli Höglund. YLD has not disclosed a formal investment committee, but its copy emphasizes a flat, entrepreneurial structure where the partners — all former operators — make decisions using their own capital.

Is YLD structured as a single family office or a venture firm?

It is neither in the conventional sense. YLD is a private asset manager that deploys partner capital with no external LP base and no fixed investment horizon, which technically functions like a permanent-capital family office for a group of entrepreneurial co-investors. However, its public-facing posture and partnership structure more closely resemble an operator-led investment firm than a traditional SFO.

Does YLD participate in fund commitments or only direct deals?

YLD does both. Its website lists a series of 'strategic partnerships' with external VC and PE firms, including Pi Labs, Crescent Point, and Pentathlon Ventures, and states that it explicitly pursues look-back investment rights and co-investment opportunities within those relationships. It also writes direct equity checks as a lead investor in its core real estate and PropTech holdings.

What does the YLD portfolio actually look like beyond prop tech?

In addition to its core Real Estate and PropTech holdings, YLD's disclosed minority positions span Indian food commerce (FreshToHome), cybersecurity (CyAmast, Threatspan), digital assets (Virtune), industrial tech (Freemelt), digital pharmacy (Apotea), and several financial-services businesses. The firm also holds listed equities and a gold-mining position in Chaarat Gold, which trades on the London Stock Exchange.

Where does YLD invest geographically?

YLD's controlling and lead investments are heavily concentrated in Sweden and the broader Nordic region — Flowpass, Arvet, Bodil — while its minority investment and partnership network extends to India, Southeast Asia, China, and the UK. Its partnership with Crescent Point provides direct exposure to China- and Southeast Asia-focused private equity.

What is YLD's typical ownership posture — lead investor, minority co-investor, or something else?

The firm operates as an active, engaged lead investor in its core Real Estate and PropTech platform companies, and states that it 'initiates, supports and is an active owner' of businesses across its target sectors. For minority positions and LP commitments, YLD seeks structured co-investment rights and follow-on capacity, which it negotiates upfront with external GPs.

Has YLD disclosed the source of its capital or any wealth origin?

No. YLD states only that its capital is the partners' own money and that the founders were entrepreneurs before starting the firm. No founding-family wealth origin or underlying operating-company exit has been publicly disclosed.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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