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Zag Capital
Zag Capital is a firm founded in 2020 in Austin, Texas. It invests in startups, VC funds, private equity, real estate, and private debt. The firm has made 25...
Zag Capital
Zag Capital is a firm founded in 2020 in Austin, Texas. It invests in startups, VC funds, private equity, real estate, and private debt. The firm has made 25 investments, including a Series A investment in Barti on August 25, 2025.
General information
Firm type
Private Equity
Year founded
2020
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Principals
Ray Colletti
Dan Shoten
Sector focus
Frequently asked questions
Who runs investment decisions at Zag Capital?
Zag Capital lists Ray Colletti and Dan Shoten as its team on the firm's website. The site does not specify titles, investment committee structure, or any supporting staff.
How does Zag Capital source proprietary deal flow?
The firm has not publicly described its sourcing model. Its portfolio page names over two dozen companies, suggesting a network-driven approach, but no proprietary origination advantage is disclosed.
Is Zag Capital structured as a single family office or a venture firm?
Zag Capital does not present itself as a family office. It refers to itself in the context of alternative asset classes — startups, VC funds, private equity, real estate, and private debt — without any language about managing a single family's wealth. Its website discloses no limited-partner relationships.
Does Zag Capital participate in fund commitments or only direct deals?
Zag Capital states it invests in VC funds alongside direct startup positions and other alternative asset classes. The firm does not break out allocation percentages or name specific fund commitments.
Which sectors does Zag Capital explicitly avoid?
The firm publishes no exclusion list. Its portfolio suggests focus areas including enterprise software, fintech, space infrastructure, and digital health, with no stated restrictions on life sciences, hardware, or consumer.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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