Zag Capital

Zag Capital

Zag Capital operates without a disclosed founding date or institutional pedigree, instead listing Ray Colletti and Dan Shoten as its team on a simple Austin-based website. The firm states it invests in people across a number of different alternative asset classes, describing its posture with a single line: "When they zig, we zag." The firm discloses a portfolio spanning startups, venture capital funds, private equity, real estate, and private debt. Direct positions listed on its site include Tailscale, a zero-trust networking company; Loft Orbital, which deploys space infrastructure; Vanta, the automated security and compliance platform; Chipper Cash, a pan-African cross-border payments provider; and Teamshares, a platform for employee-owned small businesses. Coverage reaches from early-stage US enterprise software and fintech to climate-focused agri-tech via Applied Carbon and BrewBird. Operational details are scarce. The firm does not report assets under management or total deployment figures. Its portfolio page names over two dozen direct investments, including exits for Optic and Ribbon Health. Zag Capital's online footprint consists entirely of its own website — no LinkedIn profile or third-party reporting is available to further characterize its team size, fund structures, or co-investor relationships. Zag Capital's structure falls outside the typical single-family-office or institutional-fund model. It publicly displays no separate management company, philanthropic vehicle, or formal limited-partner disclosure. The listed principals appear to operate a hybrid capital-formation model — committing alongside external managers while directly backing companies — with a portfolio breadth that resembles a nimble, high-conviction platform rather than a traditional sector-focused venture firm.