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Zag Capital

Zag Capital is a firm founded in 2020 in Austin, Texas. It invests in startups, VC funds, private equity, real estate, and private debt. The firm has made 25...

Overview

Zag Capital is a firm founded in 2020 in Austin, Texas. It invests in startups, VC funds, private equity, real estate, and private debt. The firm has made 25 investments, including a Series A investment in Barti on August 25, 2025.

General information

Firm type

Private Equity

Year founded

2020

Location

Region

North America

Country

United States

City

Austin

Corporate office

Austin, TX, United States

Principals

Ray Colletti

Dan Shoten

Sector focus

Enterprise SoftwareFinTechSpaceTechDigital HealthAgriTech & FoodTechRobotics & AutomationClimateTechMedia & EntertainmentReal EstatePrivate CreditVenture Capital

Frequently asked questions

Who runs investment decisions at Zag Capital?

Zag Capital lists Ray Colletti and Dan Shoten as its team on the firm's website. The site does not specify titles, investment committee structure, or any supporting staff.

Does Zag Capital participate in fund commitments or only direct deals?

Zag Capital states it invests in VC funds alongside direct startup positions and other alternative asset classes. The firm does not break out allocation percentages or name specific fund commitments.

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