Asset Manager

Updated:

Zelus Analytics

The firm originated as a standalone data science company specializing in sports, constituted by a core of statisticians and machine-learning engineers who...

Zelus Analytics

The firm originated as a standalone data science company specializing in sports, constituted by a core of statisticians and machine-learning engineers who had built and run analytics departments for major professional franchises. It now operates as Teamworks Intelligence after joining the Teamworks operating-company platform, which serves thousands of sports organizations worldwide with scheduling, compliance, and communication software. The unit counts more than three decades of data-science leadership and over a century of combined team-side experience on its roster. Teamworks Intelligence delivers sport-specific predictive models that inform athlete evaluation, roster construction, contract valuation, and in-game tactical adjustments. Its platform spans baseball, basketball, hockey, football, and soccer, expressed in the vernacular of each sport rather than generic spreadsheet metrics. The group works exclusively for professional and elite teams — it does not sell data to media, wagering, or fan-engagement platforms — and distributes its models through a software-as-a-service interface that can be supplemented with custom deployments for in-house R&D groups. Privately held, Teamworks Intelligence does not publicly report assets under management, operating as a technology- and services-based business rather than an investment partnership. Through its Teamworks parent it delivers its models to more than 30 teams and numerous leagues, backed by a data-science and product leadership group that includes a Chief Data Officer, a Vice President of Data Science, a Scientific Advisor, and a Vice President of Product. The firm states its leadership has defined the sports-analytics industry over the preceding decade. What separates Teamworks Intelligence from other analytics providers is its exclusive orientation toward team-side competitive advantage. It declines to serve betting markets or media companies, ensuring its proprietary metrics and models are reserved for front-office decision-makers and on-field coaching staffs — a structure that means every client relationship is constrained by a single, non-commoditized use case: winning the next game.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Austin

Corporate office

Austin, TX, United States

Sector focus

SportsTechAI/MLData & Analytics

Frequently asked questions

How does Zelus Analytics source its data?

The firm draws on third-party tracking and play-by-play feeds licensed from official league data partners. Its data-engineering pipeline normalizes and enriches these feeds before applying proprietary machine-learning models. The company does not disclose specific league-level data-rights contracts publicly.

Is Zelus Analytics structured as a fund, or does it sell software?

It operates as a software-and-services business — specifically a unit within the Teamworks platform — and does not raise or deploy investor capital as a family office, hedge fund, or venture fund. It licenses its analytics platform directly to front offices on a subscription basis.

Which leagues or teams use Teamworks Intelligence software?

Teamworks points to more than 30 elite teams globally but does not publish a client roster. Known deployments span Major League Baseball, the National Basketball Association, the National Hockey League, American professional football, and global football leagues.

Does Teamworks Intelligence supply data to sportsbooks or gambling operators?

No. The firm maintains an exclusive team-facing model, refusing to license its predictive outputs to wagering, media, or fan-engagement companies. All analytics stay inside front-office and coaching-staff workflows.

What is the relationship between Zelus Analytics and Teamworks?

Zelus Analytics was acquired or merged into the Teamworks operating company and rebranded as Teamworks Intelligence. The parent company supplies operational software — scheduling, compliance, communications — to thousands of college and professional sports organizations, giving the analytics unit direct distribution into existing client back offices.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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