Private Equity

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Zenda Capital

Zenda Capital, led by Esteban Reyes, deploys thesis-driven early-stage checks into B2B software and cross-border logistics from Miami.

Zenda Capital

Zenda Capital

Zenda Capital operates from Miami, led by General Partner Esteban Reyes, who brings 21 years of startup experience and 10 years of investing. Reyes co-founded and exited four B2B companies at an aggregate enterprise value of $1.1 billion, then incubated eight companies with personal capital before formalizing the firm. The team also includes Operations lead Sol Franco, formerly an M&A advisor at Deloitte, and dedicated research investors Jeffrey Dong (US) and Raphael Santolin (Latin America), supported by venture partners with operating backgrounds at Coralogix, Twilio, Aerospike and Scale AI. The firm deploys concentrated, thesis-driven capital at the formation-to-Series A stage, typically making 2 to 4 commitments per year. Initial checks span $500,000 to $1.5 million, with reserves to follow on indefinitely. Zenda's portfolio reveals a heavy concentration in cross-border logistics, supply-chain software, and fintech infrastructure. Confirmed positions include Cargado, building software for US-Mexico cross-border trucking (co-investors Primary Venture Partners, Ironspring Ventures); Solvento, automating payments and financing for logistics brokers in Mexico City (co-investors Quona Capital, Dynamo Ventures); and Dockware, which autonomously captures shipment data for carriers. Fintech bets include Caveo, a financial and accounting platform for Brazilian doctors, and the Stripe-acquired billing infrastructure company Octane. Geographically, the portfolio spans North and Latin America, with companies headquartered in Miami, Chicago, Mexico City, São Paulo, New York and Tulsa. Zenda does not disclose total firm assets, but its fund structure is notable for a risk-alignment feature: the manager is the second-largest LP in the vehicle, a posture the firm pitches as a guard against misaligned institutional capital. The investment team is augmented by a roster of formal advisors — including former Twilio distribution lead Chetan Chaudhary and former Nova Credit CEO Misha Esipov — who provide portfolio companies with introductions and guidance on go-to-market, security engineering and data science. In its most recent public output, the firm highlights new US thesis development led by Jeffrey Dong and expanding Latin American coverage under Raphael Santolin. Zenda operates as a lean, proprietor-led venture firm where the General Partner's own operating exits provide the investing credentials, rather than third-party LP capital alone. There is no parent family office or sovereign wealth anchor; the firm is structured as a standard venture partnership. The governance differentiator is the explicit commitment to concentrated portfolios and the risk-aligned LP base — a model that puts the operator-investor's own economics directly on the line in every deal.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Miami

Corporate office

Miami, FL, United States

Principals

Esteban Reyes

General Partner

Sol Franco

Operations

Chetan Chaudhary

Venture Partner

Evan Cummack

Venture Partner

Jeffrey Dong

Investor

Raphael Santolin

Investor

Sector focus

Enterprise SoftwareFinTechSupply Chain & LogisticsDigital HealthInsurTech

Frequently asked questions

What is Zenda Capital's typical investment size and stage?

Zenda targets seed to Series A rounds, writing initial checks of $500,000 to $1.5 million and reserving capital to follow on in subsequent rounds. The firm concentrates its portfolio to 2–4 new commitments per year, which it states allows deeper operational engagement with each founding team.

How does Zenda Capital structure its own GP commitment?

Zenda describes itself as the second-largest LP in its fund, a structure the firm highlights as a risk-alignment mechanism. The General Partner's capital is material alongside external LPs, which the team argues reduces agency conflicts between investor and founder.

What sectors does Zenda Capital focus on?

Zenda invests in modern enterprise software with a particular concentration in cross-border logistics, supply-chain technology, and fintech. The portfolio also includes companies in hospitality software, legal tech, and healthcare, but the densest cluster of commitments is in transportation and trade infrastructure.

Who runs investment decisions at Zenda Capital?

Esteban Reyes serves as General Partner and leads investment decisions, drawing on 21 years as a startup operator and 10 years as a venture investor. Reyes co-founded and exited four B2B companies totaling $1.1 billion in aggregate value before launching Zenda.

Does Zenda Capital invest primarily in the United States or does it have a Latin America mandate?

The firm invests across both the United States and Latin America, with portfolio companies headquartered in Miami, Chicago, Mexico City, Vancouver and São Paulo. A dedicated research investor, Raphael Santolin, is tasked with sourcing and supporting early-stage companies specifically in Latin America.

Does Zenda participate in fund commitments or only direct deals?

Zenda's disclosed platform consists entirely of direct, early-stage equity investments in operating companies. There is no evidence of fund-of-funds commitments, secondaries, or GP stakes.

What is the firm's known posture on board seats?

Zenda actively takes board seats when leading or co-leading rounds. The firm's website features endorsements from founders at Cargado and Tendrel who note that they invited Zenda and General Partner Esteban Reyes onto their boards early in the company lifecycle.

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