Zendht Venture Studio

Ed Goodchild sits as Founder and Executive Chairman and is the central decision-maker across the portfolio. His background as a wealth adviser, institutional equity portfolio manager, and Army officer informs which ventures get launched. The studio does not list a separate investment committee or outside partners, so capital allocation and venture initiation appear to rest with Goodchild.

The studio draws on Goodchild’s professional network in UK advisory and wealth-management circles. Several ventures, such as Vetted Adviser and Deputy Finance, target problems Goodchild observed while advising clients. Rather than sourcing external founders, Zendht incubates companies internally and pushes them to market through its existing professional relationships.

Neither label fits precisely. Zendht operates as a venture studio, building and holding a portfolio of operating companies rather than taking minority stakes in third-party startups. It does not disclose external limited partners, and the firms it creates share the founder’s advisory network rather than answering to a traditional fund structure.

Zendht has not publicly disclosed its funding structure. The website mentions arranging property loans via single-family offices through Deputy Finance, but the studio itself keeps its capital base private. There is no visible fund vehicle, external LP base, or public fundraising track record.

Ed Goodchild is a co-founder of Selbey Anderson, a marketing and creative agency group that acquires specialist agencies. Zendht’s website lists Selbey Anderson as part of its venture portfolio, suggesting the studio holds an interest in the group and treats it as one of its operating businesses alongside ventures like Deklum and Chawker.