Asset ManagerRIA · CRD 327433SEC-Registered

Updated:

ZUANIC & ASSOCIATES

ZUANIC & ASSOCIATES is an SEC-registered investment adviser in MARLTON, NJ. The firm has 2 employees and 1 investment adviser. It is based in New Jersey.

ZUANIC & ASSOCIATES

ZUANIC & ASSOCIATES is an SEC-registered investment adviser in MARLTON, NJ. The firm has 2 employees and 1 investment adviser. It is based in New Jersey.

General information

Firm type

Asset Manager

Year founded

2019

Location

Region

North America

Country

United States

City

Marlton

Corporate office

Greenwich, CT, United States

Principals

Pablo Zuanic

Managing Partner

Sector focus

CannabisConsumer StaplesBeveragesTobacco

Frequently asked questions

What is Pablo Zuanic's professional background prior to founding the firm?

Pablo Zuanic spent over 20 years on Wall Street as a sell-side equity analyst. He covered tobacco, beverages, and consumer staples at J.P. Morgan, Citigroup, and Liberum before joining Cantor Fitzgerald, where he launched the bank's U.S. cannabis sector coverage. His transition to the buy side leveraged relationships with institutional investors who followed his regulatory and licensing analysis of multistate operators.

Does ZUANIC & ASSOCIATES invest only in cannabis, or also in alcohol and tobacco?

The firm's mandate spans cannabis, alcohol, and tobacco, viewing them as a unified 'vice industries' universe. Positions often involve pair trades between cannabis multistate operators and traditional sin-stock incumbents, particularly as alcohol and tobacco companies make strategic moves into cannabinoid markets through acquisitions or brand licensing.

How does the firm source its investment ideas?

All investment ideas are sourced through proprietary, self-produced regulatory and financial analysis. Pablo Zuanic personally authors the research, which tracks state-level license awards, legislative calendars, and balance-sheet stress tests across U.S. cannabis operators. The firm does not rely on sell-side research or third-party data aggregators for its primary ideas.

Is the firm structured as a hedge fund or a family office?

ZUANIC & ASSOCIATES is structured as an independent asset manager operating a long/short equity hedge fund, not a family office. It is run by founder Pablo Zuanic out of Greenwich, Connecticut, and likely manages external institutional and high-net-worth capital in addition to any personal assets, though its AUM has not been publicly disclosed.

What differentiates ZUANIC & ASSOCIATES from generalist hedge funds that occasionally trade cannabis stocks?

The firm's entire research apparatus is built around regulatory catalyst timing in industries where legality varies by jurisdiction. Unlike generalist funds that may hold cannabis names as a small allocation, Zuanic's approach treats state-level legislative calendars, licensing rounds, and federal rescheduling proceedings as primary inputs to position sizing. This single-sector regulatory focus is uncommon among institutional managers.

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