Record Freshness
Record freshness is how current a specific record is, based on recent verification and observed changes.
Definition
Definition Record freshness describes the degree to which a record reflects the current state of reality. It is not a generic “last updated” label—it captures whether key attributes (firm identity, roles, contact channels, and mandate signals) are still valid as of today. Context Family office records can become stale quickly because changes are often silent: assistants rotate, CIOs change, domains shift, and structures reorganize without announcements. Freshness therefore depends on both time (recency) and signal (whether changes have been detected and addressed). A record can be recently touched but still stale if it wasn’t re-validated against meaningful signals. Why It Matters Fresh records reduce outreach failure, prevent misrouting, and improve targeting accuracy. For database users, freshness is one of the clearest indicators of operational reliability. Key Takeaways Freshness = current validity, not cosmetic updates Family office data decays without continuous validation Freshness directly impacts outreach and routing success Strong freshness signals improve trust and usability