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11:11 Media
Paris Hilton's 11:11 Media has generated over $4B in revenue through integrated media, licensing, and startup investing since 2006.
11:11 Media
11:11 Media was established by Paris Hilton in 2006 as an evolution of her existing licensing empire, originally called Paris Hilton Entertainment. The firm consolidated 45 branded stores and 19 product lines, ultimately generating over $4 billion in revenue across fragrances, apparel, and accessories. It now functions as the central entity managing Hilton's business ventures, media production, and investment activities, reflecting a model where celebrity influence is systematically converted into diversified operating businesses. The firm's strategy spans media production, audio, licensing, digital assets, and direct startup investing. Through its television arm, Slivington Manor Entertainment, and a Warner Bros. partnership, it has produced shows for Netflix and Peacock. Its audio division, London Audio, operates under an iHeartMedia deal and includes the podcast "This is Paris." On the investing side, Hilton has deployed capital into consumer and technology startups; confirmed portfolio companies include Daily Harvest, Genies, Good Catch, and Yat. The firm also maintains an active NFT and metaverse presence, including the ParisWorld experience on Roblox, and develops physical product lines such as skincare and kitchenware. Operational scale remains private, with no disclosed team size or total deployment figures. The firm is headquartered in San Francisco and Seattle. Since 2021, 11:11 Media has produced "Paris in Love" for Peacock and "Cooking with Paris" for Netflix, while also developing new podcast series and NFT projects. Hilton's advocacy work — through "This is Paris" and legislation in seven U.S. states — is interwoven with the firm's content engine, though the firm maintains a distinct focus on for-profit media, consumer products, and startup equity. 11:11 Media's structural differentiator is its fusion of talent management, operating businesses, and principal investing under one roof. Rather than a passive family office allocating external capital, the firm self-generates deal flow from its production and licensing engine. Hilton's global audience and brand partnerships provide a proprietary sourcing channel for consumer and digital investments that a traditional institutional allocator cannot replicate.
General information
Firm type
Single Family Office
Year founded
2006
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA and Seattle, WA, United States
Principals
Paris Hilton
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at 11:11 Media?
Paris Hilton is the sole founder and the public face of the firm's investment activity. The firm's website identifies her as an investor backing companies such as Daily Harvest, Genies, and Yat, though specific investment committee structures or additional investment professionals are not disclosed publicly.
How does 11:11 Media source its startup investments?
The firm leverages Paris Hilton's personal brand, which provides proprietary access to consumer and technology deal flow. Hilton's role as an international influencer and entrepreneur allows the firm to participate in rounds for direct-to-consumer and creator-economy companies that often seek celebrity-aligned backers for marketing reach.
Does 11:11 Media operate as a traditional family office or more like a media conglomerate?
It functions as a hybrid. The firm encompasses operating divisions for TV production, podcasting, and licensing — making it a content company — while also acting as the vehicle for Hilton's principal investments in startups and NFTs. This dual structure means capital for investments is likely generated from the media and product operations rather than a defined pool of liquid financial assets.
Where does the underlying wealth come from?
Wealth originates from Paris Hilton's career in television, endorsements, and consumer-product licensing beginning in the early 2000s. The initial licensing business, Paris Hilton Entertainment, launched 19 product lines and 45 branded stores, surpassing $4 billion in cumulative revenue before evolving into 11:11 Media (per the firm's website).
What is 11:11 Media's known posture on co-investments alongside external VCs?
Public disclosures show Hilton investing directly in venture-backed startups like Daily Harvest alongside institutional VCs, but the firm has not publicly structured a co-investment vehicle for outside partners. Its investment activity appears to be proprietary, using Hilton's own capital and influence rather than pooling external LP money.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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