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37Games
37Games is a Chinese family office founded in 2006 by Li Yizhi, investing in gaming, entertainment, and technology from Shanghai.
37Games
37Games was founded in 2006 by Li Yizhi in Shanghai, China, beginning as an online game developer and publisher. The company became publicly known for titles such as "Romance of the Three Kingdoms" and expanded into mobile gaming, before transitioning its capital allocation structure into a family office. The firm's investment strategy spans gaming, entertainment, and technology, with a focus on gaming studios, digital entertainment platforms, and adjacent technology sectors including artificial intelligence and esports. 37Games has invested in game development studios across China and Southeast Asia, and has participated in venture rounds for Chinese gaming startups. Geographic focus is primarily Asia, with some exposure to North American gaming companies. Team size and total assets under management are not publicly disclosed. The firm operates from its Shanghai headquarters with no confirmed additional offices. 37Games maintains an active presence in the Chinese gaming industry through its ongoing operations and has been involved in philanthropic efforts related to technology education in the region (public record). A structural differentiator of 37Games is its hybrid identity as both an operating gaming company and a family office, giving it direct industry insight and operational experience when evaluating gaming and entertainment investments. This allows the firm to act as a strategic partner for portfolio companies, offering distribution and publishing capabilities alongside capital.
General information
Firm type
Single Family Office
Year founded
2006
AUM
Undisclosed
Location
Region
Asia
Country
China
City
Shanghai
Corporate office
Shanghai, China
Principals
Li Yizhi
Founder & CEO
Sector focus
Frequently asked questions
Who runs investment decisions at 37Games?
Investment decisions are led by founder Li Yizhi, who also serves as CEO of the operating company. The family office team is not publicly detailed beyond the founder.
What investment stages does 37Games typically target?
37Games focuses on growth-stage and late-stage investments in gaming studios and digital entertainment companies. It also makes strategic investments in early-stage gaming startups that can benefit from its publishing and distribution capabilities.
Which sectors does 37Games explicitly avoid?
The firm has not publicly stated explicit avoidance sectors, but its disclosed investments concentrate on gaming, entertainment, and technology, suggesting limited interest in areas like real estate, energy, or traditional financial services.
Does 37Games participate in fund commitments or only direct deals?
The firm's known investment activity appears concentrated on direct investments in gaming and technology companies. There is no public record of 37Games committing capital to external fund vehicles.
How is 37Games related to its parent operating company?
37Games is the same entity as the operating gaming company; its family office arm is not a separately branded legal entity. The firm manages the wealth generated by the founder through the gaming business, reinvesting profits back into the industry.
Where does the underlying wealth come from?
The underlying wealth originates from Li Yizhi's founding and scaling of 37Games, which became one of China's major online gaming platforms. The firm did not inherit wealth from an outside source.
What is 37Games' known posture on co-investments alongside external GPs?
There is no public evidence of 37Games participating in co-investments with external general partners. The firm appears to invest independently or directly into companies.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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