Asset Manager

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A* Capital

A* Capital is a venture capital firm founded in 2020 in San Francisco, California. It focuses on the technology sector, investing in startups from seed stage...

A* Capital logo

A* Capital

A* Capital is a venture capital firm founded in 2020 in San Francisco, California. It focuses on the technology sector, investing in startups from seed stage to IPOs. A* Capital has made 95 investments, including a Series B investment in Paraform on March 18, 2026.

Website
a.capital

General information

Firm type

Asset Manager

Year founded

2018

Location

Region

North America

Country

United States

City

Brooklyn

Corporate office

Brooklyn, NY, United States

Additional offices

San Francisco, CA · Houston, TX

Principals

Arielle Zuckerberg

Founder

Bennett Siegel

Founder

Sector focus

Consumer TechHealth & WellnessAI/MLEnterprise Software

Frequently asked questions

Who runs investment decisions at A* Capital?

Day-to-day investment decisions are made by co-founders Arielle Zuckerberg and Bennett Siegel. Zuckerberg, formerly of Kleiner Perkins, brings institutional venture experience, while Siegel contributes operating perspective from several startups. As a lean firm, the two principals jointly evaluate and approve investments.

What investment stages does A* Capital typically target?

A* Capital targets pre-seed and seed-stage rounds, often as the first institutional investor in a company. Check sizes are reported in the $250,000 to $1 million range, positioning the firm as an initial backer rather than a follow-on or growth-stage participant.

Which sectors does A* Capital explicitly avoid?

A* Capital's public portfolio shows no presence in hard tech, deep science, defense, industrials, or traditional enterprise infrastructure. The firm has concentrated on consumer-facing products, digital health, and wellness platforms, indicating a deliberate avoidance of capital-intensive or long-gestation sectors.

Does A* Capital participate in fund commitments or only direct deals?

A* Capital operates exclusively through direct equity investments in early-stage startups. There is no indication the firm makes fund commitments, purchases secondary stakes, or participates in special purpose vehicles as a limited partner.

How does A* Capital source proprietary deal flow?

The firm relies on the personal networks of its founders, including Arielle Zuckerberg's connections from Kleiner Perkins and the broader Silicon Valley ecosystem, as well as Bennett Siegel's operating relationships. A* Capital's willingness to lead rounds in consumer categories that have fallen out of favor with larger funds creates access to founders seeking committed early backers.

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