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Aars
Aars manages ~$2.3B for the Møller family, the heirs to Norway’s Volkswagen franchise, through direct investments and the Lilleakerbyen urban project.
Aars
Aars was established in 2014 to consolidate and professionalize the investment activities of the Møller family, whose wealth originates from Møller Mobility Group. Founded by Harald Aars Møller in 1936 as Strømmen Auto, the group became the exclusive Norwegian importer for Volkswagen, Audi, and Škoda, creating the industrial foundation that today supports the family office under fourth-generation leadership. The office allocates across a broad and deliberately interlocking mix of asset classes, including private equity, direct co-investments, real estate, hedge funds, and fund-of-funds commitments. Its equity focus skews toward industrial technology, mobility, and the energy transition. The real estate arm, Møller Eiendom, holds a portfolio of mixed-use, commercial, and residential properties across Norway, Sweden, and the Baltics — spearheaded by the Lilleakerbyen urban redevelopment in Oslo, a 50/50 joint venture with Mustad Eiendom. The firm maintains strategic co-ownership ties with the Nielsen family in the Danish industrial company Micro Matic A/S, and its long-term relationship with Volkswagen extends into the joint venture Volkswagen Møller Bilfinans AS. The office operates from Fornebu, Norway, with additional offices in Oslo, and is led by CEO Øyvind Schage Førde. In February 2025, the firm appointed Robert A. Jensen as its new Head of Investments (per the firm, February 2025). The family’s governance extends into Norwegian industry through board interlock positions held by family member Anna Møller at Kistefos AS, the investment company of Christen Sveaas, and Ferd Holding AS, the investment vehicle of the Andresen family. Philanthropy is routed through the Aarsverk foundation, with specific support for Aktiv mot kreft, Right To Play, and the Møllers-pris. The office’s architecture is defined by its marriage of a concentrated automotive operating legacy — the permanent Volkswagen franchise — with a diversified, intergenerational investment portfolio. Unlike single-family offices that have fully exited the founding enterprise, the Møller family’s enduring control of Volkswagen’s Norwegian distribution creates a distinct cash-flow backbone that reduces reliance on third-party fund cycles and underpins its ability to co-develop large-scale, multi-decade real estate projects.
General information
Firm type
Single Family Office
Year founded
2014
AUM
$2.2B - $2.3B (Altss estimate)
Location
Region
Europe
Country
Norway
City
Fornebu
Corporate office
Fornebu, Norway
Additional offices
Oslo, Norway
Principals
Øyvind Schage Førde
Chairman and CEO
Harald Møller
Board Member
Morten Møller
Board Member
Anne Catrine Møller
Board Member
Robert A. Jensen
Head of Investments
Sector focus
Frequently asked questions
Who runs investment decisions at Aars?
Chairman and CEO Øyvind Schage Førde leads the office as a fourth-generation representative. In February 2025, the firm appointed Robert A. Jensen as its dedicated Head of Investments to oversee the investment function directly (per the firm, February 2025).
How is Aars related to the Møller Mobility Group?
Aars is the single-family office for the Møller family, the owners of Møller Mobility Group. The group is the exclusive Norwegian importer for Volkswagen, Audi, and Škoda, and was founded by Harald Aars Møller in 1936. The family office was established in 2014 to manage the capital generated by this long-term operating business.
Does Aars co-invest alongside external partners?
Yes, Aars has a strong history of co-investment. A major example is the Lilleakerbyen urban redevelopment in Oslo, a 50/50 joint venture between Møller Eiendom, Aars’s real estate arm, and Mustad Eiendom. The family also holds co-ownership of the Danish industrial company Micro Matic A/S with the Nielsen family.
What is Aars’s involvement in real estate?
Real estate is a core allocation for Aars through its Møller Eiendom portfolio, which spans mixed-use, commercial, and residential properties in Norway, Sweden, and the Baltics. Key assets include the large-scale Lilleakerbyen project in Oslo, the Fornebu S shopping center, and the historic Framgården property on Bygdøy Allé.
How does Aars structure its philanthropy?
The family’s philanthropy is channeled through its foundation, Aarsverk. Publicly disclosed beneficiaries include Aktiv mot kreft (Active Against Cancer) and Right To Play, alongside an initiative called Møllers-pris. The family also supports the arts through loans to the Henie Onstad Kunstsenter, where family member Anna Møller serves on the board.
What is the significance of the Volkswagen relationship today?
The relationship remains a foundational strategic partnership. Beyond the exclusive import rights, the families jointly operate Volkswagen Møller Bilfinans AS, a vehicle financing company. This enduring industrial cash flow provides Aars with a permanent capital base, which is structurally different from a family office that has fully liquidated its founding enterprise.
What governance ties does the Møller family have to other Norwegian family offices?
Family member Anna Møller serves on the boards of two prominent Norwegian family investment companies: Kistefos AS, the investment firm of Christen Sveaas, and Ferd Holding AS, the vehicle for Johan H. Andresen and his family. These board interlocks reflect the network of industrial relationships among Norway’s long-established family offices.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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