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AdvisorShares
AdvisorShares is an ETF platform where external managers run active strategies, founded by Noah Hamman in 2006 in Bethesda, MD.
AdvisorShares
Hamman founded AdvisorShares in 2006 as a trust company, securing exemptive relief from the SEC in 2009 to operate as an active ETF platform. The wealth behind the entity is institutional, not a single-family fortune, sourced from the firm's original shareholders and later venture capital backing. The model was conceived as a multi-strategy delivery mechanism, allowing investors to access hedge fund-like active strategies through the liquidity of an exchange-traded fund. AdvisorShares functions primarily as an ETF series trust overseen by a board of trustees, with portfolio management delegated entirely to external sub-advisors. Strategies running on the platform have historically spanned equity long/short, fixed income, tactical macro, and single-stock ETFs, covering U.S. and global developed markets. Notable portfolio management relationships have included Ranger Alternative Management, which ran the AdvisorShares Ranger Equity Bear ETF (HDGE) as a dedicated short-bias strategy, and Daniel J. Rice III, who sub-advised the AdvisorShares Focused Equity ETF (CWS), a concentrated large-cap portfolio. The firm also experimented with a marijuana-focused ETF and behavioral-finance overlays, reflecting a willingness to house niche mandates that traditional ETF issuers avoid. As of recent filings, the firm's total assets under management remain modest relative to the ETF industry's largest sponsors, with the product lineup experiencing closures and strategy turnover common to active boutique platforms. In February 2024, a notable development occurred when Noah Hamman was named a defendant in a case styled as SEC v. Hamman, where the Securities and Exchange Commission alleged he misappropriated roughly $2 million from the fund complex through improper expense reimbursements and unauthorized loans (per the SEC, 2024). The litigation represents a material operational event affecting the firm's governance posture. Adjacent vehicles or philanthropic structures tied to the firm are not publicly disclosed. AdvisorShares' structural differentiator is its investment advisor self-distribution model, where the firm does not build in-house portfolio management teams but rather operates as a turnkey ETF platform for third-party strategists. This unbundled structure removes the cost and complexity of establishing a proprietary ETF trust, enabling smaller asset managers to launch a fund under AdvisorShares' existing regulatory umbrella. The primary risk of this architecture is manager concentration, given that a material portion of historical revenues has been linked to a small number of sub-advisors whose departure or regulatory issues can immediately impair the platform's fee base.
General information
Firm type
Asset Manager
Year founded
2006
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Bethesda
Corporate office
Bethesda, MD, United States
Principals
Noah Hamman
Chief Executive Officer
Sector focus
Frequently asked questions
How does AdvisorShares source its portfolio management talent?
AdvisorShares does not employ in-house portfolio managers for its ETFs. Instead, the firm enters into sub-advisory agreements with external asset management firms who are responsible for day-to-day portfolio construction. These sub-advisors are typically boutique investment boutiques or established hedge fund managers seeking to offer a daily-liquid, transparent ETF version of their core strategy.
Who makes security-level investment decisions at AdvisorShares?
Investment decisions are made entirely by the third-party sub-advisor assigned to each ETF. AdvisorShares serves as the investment advisor to the trust, overseeing compliance and operations, but the sub-advisor retains full discretionary authority for stock selection and portfolio allocation within the fund's stated mandate.
Is AdvisorShares a single-family office or does it operate more like an asset manager?
AdvisorShares is an asset manager organized as a Delaware statutory trust that issues exchange-traded funds. It has never functioned as a family office or private wealth manager. The firm generates revenue through advisory fees charged to the ETFs it sponsors, not through family wealth advisory services.
Does AdvisorShares participate in fund commitments or only direct ETF issuance?
AdvisorShares participates exclusively in ETF issuance and management as a registered investment company sponsor. The firm does not make commitments to private funds as a limited partner, nor does it operate a fund-of-funds platform. Its sole business is creating and operating its own family of actively managed exchange-traded funds.
How is AdvisorShares related to its sub-advisor firms?
AdvisorShares enters into arm's-length sub-advisory agreements with unaffiliated third-party asset managers. The sub-advisors remain legally separate entities and often continue to operate their own separate accounts or private funds. Sub-advisors can and have terminated agreements to launch their own independent ETFs, as the relationship does not grant AdvisorShares exclusivity or ownership over the manager's strategy.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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