Single Family Office

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Affinity Interactive

Affinity Interactive operates from Las Vegas under a leadership team that includes Scott Butera, Charles Paelinck, and Chantelle Mark.

Affinity Interactive

Affinity Interactive operates from Las Vegas under a leadership team that includes Scott Butera, Charles Paelinck, and Chantelle Mark. The firm's founding year and wealth origin are not publicly disclosed. Its portfolio rests on two operating companies: Affinity Gaming, a land-based casino operator, and Daily Racing Form, a horseracing data and media business with roots stretching back over a century. The firm deploys capital through direct ownership of operating businesses rather than a traditional fund structure. Affinity Gaming runs multiple brick-and-mortar casino properties across the US, while Daily Racing Form provides racing data, analysis, and digital content to a national audience. This dual exposure spans real estate, infrastructure, and media — physical assets plus a data-driven media and information business. Geographic focus is North America. Team size and total deployment are not disclosed. The firm lists leadership publicly but does not publish headcount or office locations beyond its Las Vegas headquarters at 3755 Breakthrough Way. No adjacent philanthropic vehicles or external fund commitments are visible. Recent operational activity includes continued operation of its two core portfolio companies, though no specific transactions or fundraising events have been reported in the last 24 months. Affinity Interactive's structural differentiator is its holding-company model: it owns and operates two legacy businesses directly, rather than acting as a passive investor or fund-of-funds. This gives the firm hands-on governance over cash-flow-generating assets in regulated industries — casinos and horseracing data — with no disclosed external LP capital.

General information

Firm type

Single Family Office

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Las Vegas

Corporate office

Las Vegas, NV, United States

Principals

Scott Butera

Leadership Team

Charles Paelinck

Leadership Team

Chantelle Mark

Leadership Team

Sector focus

Real EstateInfrastructureMedia & EntertainmentSports & Gaming

Frequently asked questions

Who runs investment decisions at Affinity Interactive?

Affinity Interactive's leadership team includes Scott Butera, Charles Paelinck, and Chantelle Mark, as listed on the firm's website. The firm has not disclosed a specific CIO or investment committee structure.

How does Affinity Interactive generate returns?

The firm owns and operates two subsidiaries: Affinity Gaming, a land-based casino operator, and Daily Racing Form, a horseracing data and media company. Returns come from operating cash flows, not from a traditional fund or external LP capital.

Is Affinity Interactive a single family office or a multi-family office?

Affinity Interactive presents as a single family office based on its closed-ended holding structure and lack of disclosed external capital. It does not market itself as a multi-family office or investment platform.

Does Affinity Interactive participate in fund investments or only direct deals?

The firm's public posture is entirely direct ownership of operating companies. No fund investments or external GP commitments have been disclosed.

What sectors does Affinity Interactive focus on?

Affinity Interactive focuses on land-based casinos (real estate and infrastructure) and racing data/media. Its portfolio companies do not indicate exposure to technology or venture-stage investments.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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