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Shutterfly

Shutterfly is a company based in San Jose, United States, founded in 1999. It offers photo books, cards, stationery, and gifts. The company has secured $50...

Shutterfly

Shutterfly is a company based in San Jose, United States, founded in 1999. It offers photo books, cards, stationery, and gifts. The company has secured $50 million in total funding.

General information

Firm type

other

Year founded

1999

Location

Region

North America

Country

United States

City

Redwood City

Corporate office

Redwood City, CA, United States

Principals

Jeffrey Housenbold

CEO (until 2022)

Sector focus

Media & EntertainmentConsumer InternetReal Estate

Frequently asked questions

Who controls Shutterfly now?

Shutterfly is owned by Apollo Global Management following a $1.7B leveraged buyout completed in May 2022 (per SEC filings, 2022). Apollo is a global alternative asset manager.

What is Shutterfly's business model?

Shutterfly sells personalized photo products directly to consumers through its website and mobile app. It owns its manufacturing facilities, producing prints, photo books, and home decor.

Does Shutterfly operate any other brands?

Yes. Under Housenbold's leadership, Shutterfly acquired Tiny Prints, Groovebook, and Lifetouch. Lifetouch provides school photography services, adding institutional revenue.

What drove the 2022 Apollo buyout?

Shutterfly's stock had declined from a 2021 high of $150 to around $90 by early 2022. Apollo offered a premium, reflecting confidence in the company's cash flow and cross-selling potential.

Is Shutterfly still a public company?

No. Shutterfly was delisted from the Nasdaq after the Apollo acquisition and now operates as a private company.

What investment stages does Shutterfly target?

Shutterfly is an operating company, not an investment firm. It focuses on organic growth and bolt-on acquisitions within the photo products and services sector.

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