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Backstage Invest
Jörgen Tilander established Backstage Invest after selling the Xanté brand to Altia Plc in 2012. The family had already built and exited multiple Nordic...
Backstage Invest
Jörgen Tilander established Backstage Invest after selling the Xanté brand to Altia Plc in 2012. The family had already built and exited multiple Nordic businesses since the 1980s. Fredrik Tilander serves as managing director and leads day-to-day investment activity. The firm makes direct equity investments in growth-stage companies and participates in select co-investments. Asset classes include venture growth equity, private company stakes and limited exposure to real assets. Confirmed holdings include Klarna, Truecaller, Haypp Group, Brink Commerce and BCB Medical. Geographic focus remains Europe, with the large majority of capital deployed inside Sweden and the Nordic markets. Backstage frequently co-invests with EQT Ventures, Balderton Capital, Northzone and DST Global. The office maintains a small team and two physical locations in Stockholm and Gothenburg. It holds LP positions in five Bullhound Capital funds and three True Global Ventures funds. In 2025 the firm realized an exit from SAVR through its acquisition by Länsförsäkringar Bank and opened membership in Angel House, a private business-angels club in Stockholm. Backstage Invest is structured as a permanent capital vehicle rather than a closed-end fund. This allows longer holding periods and direct operational support to portfolio companies without external LP pressure. The family retains full ownership and decision rights.
General information
Firm type
Single Family Office
Year founded
1996
AUM
Undisclosed
Location
Region
Europe
Country
Sweden
City
Stockholm
Corporate office
Norrlandsgatan 10, Stockholm, Sweden
Additional offices
Gothenburg, Sweden
Principals
Jörgen Tilander
Chairman
Fredrik Tilander
Managing Director
Sector focus
Frequently asked questions
Who runs investment decisions at Backstage Invest?
Jörgen Tilander serves as chairman and Fredrik Tilander acts as managing director. Both are listed on the firm website as primary contacts.
Does Backstage Invest participate in fund commitments or only direct deals?
The firm makes direct investments and also commits as an LP to external funds including five Bullhound Capital vehicles and three True Global Ventures funds.
What investment stages does Backstage Invest typically target?
The firm focuses on companies with proven traction and growing revenues. It avoids the earliest seed stage and targets expansion and growth rounds.
Which sectors does Backstage Invest explicitly avoid?
The firm steers clear of highly capital-intensive sectors and weather-dependent ventures according to its stated philosophy.
How does Backstage Invest source proprietary deal flow?
The family leverages its network from prior exits and board seats at companies such as Haypp Group, Brink Commerce and Euroflorist.
Where does the underlying wealth come from?
Wealth originated from build-and-exit activity in spirits and Nordic technology businesses, most notably the sale of the Xanté brand.
Does Backstage Invest maintain philanthropic structures?
The firm lists involvement with the World Scout Foundation but provides no further separation details on its website.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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