Asset ManagerRIA · CRD 323309SEC-RegisteredPrivate Fund Adviser

Updated:

Baird

Baird is an employee-owned financial services firm founded in 1919, with Steve Booth leading over 5,000 associates from Milwaukee headquarters.

Baird

Baird is an SEC-registered investment adviser in Milwaukee, WI, registered since 2022. It manages $738 million in regulatory assets. The firm has 34 employees and 3 investment advisers.

General information

Firm type

Asset Manager

Year founded

1919

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Milwaukee

Corporate office

Milwaukee, WI, United States

Additional offices

New York, NY · Fort Lauderdale, FL · Frisco, TX

Principals

Steve Booth

Chairman & Chief Executive Officer

Mary Ellen Stanek

Managing Director, Chief Investment Officer of Baird Advisors

Sector focus

Real EstatePrivate CreditHealthcare ServicesEnterprise SoftwareIndustrial TechEnergy Transition & Renewables

Frequently asked questions

Who runs investment decisions at Baird?

Baird's investment activities operate through distinct leadership groups. Steve Booth serves as Chairman and CEO of the overall firm. Baird Capital, the private investment arm, is led by a dedicated partnership team making venture, growth, and buyout decisions across US, UK, and Asia strategies. Fixed income portfolios at Baird Advisors are overseen by Mary Ellen Stanek, a Managing Director with over four decades at the firm.

How does Baird source proprietary deal flow?

Baird sources private investment opportunities primarily through its investment banking network, which executes over 200 M&A and equity capital markets transactions annually for middle-market companies. This advisory flow gives Baird Capital early visibility into companies that may require growth equity or buyout capital. The firm's wealth management platform, serving thousands of high-net-worth clients, provides an additional referral channel.

Is Baird structured as a family office or does it operate more like an investment bank?

Baird is an employee-owned investment bank and financial services firm, not a family office. It operates three core businesses: wealth management, investment banking, and asset management. Baird Capital serves as the direct private investment arm running venture, growth equity, and private equity funds that invest the firm's own capital and that of limited partners.

Does Baird participate in fund commitments or only direct deals?

Baird Capital invests directly in private companies through its own managed funds, targeting venture capital, growth equity, and buyout opportunities. The firm does not operate as a fund-of-funds or limited partner in external private funds. Its institutional fixed income business manages bond portfolios and does not allocate to external alternatives.

What investment stages does Baird Capital typically target?

Baird Capital targets three stages: venture capital for early-stage technology and healthcare companies, growth equity for established businesses seeking expansion capital, and buyout equity for control investments in middle-market industrial and services companies. The venture and growth teams focus on commercial-stage companies with proven technology and initial revenue traction.

Which sectors does Baird Capital explicitly focus on?

Baird Capital concentrates on three core sectors: technology & services (enterprise software, data, and tech-enabled business services), healthcare (specialty pharma services, medical devices, and healthcare IT), and industrials (advanced manufacturing and engineered products). The firm generally avoids consumer, media, and financial services investments outside its core verticals.

Does Baird maintain philanthropic structures, and how are they separated?

Baird operates the Baird Foundation, a corporate philanthropic entity that directs grants toward education, arts, and community development. The foundation is funded by firm profits and associate contributions, functioning independently from investment operations. Its giving is concentrated in Milwaukee and other cities where Baird maintains significant office presence.

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