Casselman & Co.

Casselman & Co.

Casselman & Co. operates as a single-family office out of Toronto, Canada, with Brian Casselman listed as a principal alongside Caroline Casselman. The firm's direct ties to 'Casselman & Co. Communications' and 'Casselman & Co Events Luxury Travel & Global Events' suggest a family enterprise where investment management coexists with operating businesses run by the same principals. The family office pursues direct co-investments and SPVs across North America. Its asset-class mix and stage coverage remain largely private, but membership in the Canadian Association of Alternative Strategies & Assets (CAASA) signals an appetite for alternative strategies. No specific portfolio companies or co-investors are publicly confirmed. Team size and total capital deployed are not disclosed. Brian Casselman serves as the firm's listed principal for its CAASA membership, which connects Canadian asset allocators with alternative-strategy managers. A dated operational event from the past 24 months is not publicly available. Caroline Casselman's career includes senior public affairs roles at Canadian Tire Corporation and Falconbridge Limited, where she led ESG initiatives before founding her communications firm. The family office shares her name, her corporate network, and — through the CAASA affiliation — a direct channel to alternative investments. This dual identity as both principal and service provider remains the firm's most distinctive structural feature.