Cents

Cents replaces the fragmented patchwork of coin-operated machines, manual employee scheduling, paper ledgers, and separate delivery apps with a single software platform. It lets owners manage multiple stores from a phone, run dynamic pricing across all machine types, and automate customer communications — a shift the Hellmers case study on the firm's website frames as moving from hauling 20 tons of quarters per year to remote management.

The Cents OS platform integrates directly with third-party payment and machine-management systems, most prominently Laundroworks, to bring legacy washers and dryers online. This allows operators to accept stored-value cards, credit cards, and mobile payments, run machines remotely, and monitor make, model, and year-level performance data without ripping out existing equipment.

Cents operates as a vertical SaaS company with an embedded payments and fintech layer. Beyond the POS, the platform offers membership subscriptions, stored-value accounts, and dynamic pricing tools that generate recurring revenue streams for operators. The company does not hold a banking license; it monetizes through software subscriptions and likely payment-processing fees tied to its integrated point of sale.

Cents serves both laundromats and dry cleaners, with dedicated features for garment tracking, tiered pricing for laundered shirts versus per-pound items, and customized order management across retail and commercial clients. The dry-cleaning module covers pickup and delivery with route optimization alongside the core shop-management tools.

Cents is a venture-backed operating company, not a family office or investment firm. Capital allocation and strategic decisions sit with the co-founders, CEO Alex Jekowsky and CPO Gilli Cherrin, alongside a leadership team that includes a CFO and COO — typical for a growth-stage SaaS company. The firm does not publicly name its investors or board members on its website.