Sequin

Vrinda Gupta, a former Visa executive who worked on the Chase Sapphire Reserve launch, founded Sequin after her own application for that card was rejected. The denial surfaced systemic credit evaluation gaps that penalize women regardless of income or professional credentials, leading her to build a financial product that addresses those structural biases.

The Pink Tax refers to the higher prices and systemic financial penalties women face across goods, services, and credit. Sequin targets this by designing a debit card and financial membership that does not rely on traditional credit-scoring models known to disadvantage women, incorporating rewards and fee structures intended to offset these built-in inequities.

Per the firm's own disclosures, 92 percent of Sequin's investors are female angel investors with leadership backgrounds in consumer technology, financial services, and design. This intentional capital structure aligns the investor base with the end customers the product serves.

Sequin's website does not explicitly name its issuing bank partner. Fintech debit cards of this type typically operate through a sponsor bank that holds the FDIC-insured accounts and issues the card, while the fintech company builds the customer-facing platform and designs the rewards architecture. The specific banking partner is not publicly disclosed on the company's current site.

Sequin is developing a debit card paired with a membership platform. Public materials position it as a response to the rejection experiences women face from premium credit-card underwriting, which often ignores non-salary financial contributions and spending patterns. No public launch date or waitlist metrics are available.