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Cerity Partners Retirement Plan Consultants
Cerity Partners was formed in 2018 through the merger of Cerulli Associates and a wealth management practice led by Curtis Campbell, combining decades of...
Cerity Partners Retirement Plan Consultants
Cerity Partners was formed in 2018 through the merger of Cerulli Associates and a wealth management practice led by Curtis Campbell, combining decades of institutional consulting and private-client advisory work. The firm's retirement plan consulting arm, Cerity Partners Retirement Plan Consultants, emerged from this union and now serves as a standalone practice with dedicated professionals. The firm provides retirement plan consulting, investment advisory, and wealth management across three core areas: retirement plan design and fiduciary oversight, institutional portfolio management, and private client wealth planning. It allocates capital across public equities, fixed income, alternatives, and cash, with a focus on low-cost passive and active strategies. Cerity Partners advises on over 1,500 retirement plans (per the firm, 2023) and runs separate accounts for endowments, foundations, and family offices. Geographically, its client base is concentrated in the US, with additional reach via offices in Chicago, San Francisco, Boston, Dallas, Denver, and other cities. As of 2025, Cerity Partners employs over 500 professionals across 11 US offices. The firm completed its first significant acquisition in 2019 with the purchase of James P. Lyons & Associates, a New York-based retirement plan consulting firm. In 2021, it acquired Zdenek Financial Planning, expanding its West Coast footprint. The firm maintains no philanthropic vehicles separate from its partners' individual giving. Cerity Partners' structural differentiator is its employee-owned partnership model, which aligns advisor incentives with long-term client outcomes rather than short-term revenue. The firm avoids proprietary product sales and third-party custodial conflicts, operating as a fee-only fiduciary under the Investment Advisers Act of 1940. This architecture is uncommon among large RIAs, most of which are owned by private equity-backed consolidators.
General information
Firm type
RIA
Year founded
2018
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Chicago, IL · San Francisco, CA · Boston, MA · Dallas, TX · Denver, CO · Los Angeles, CA · Philadelphia, PA · Pittsburgh, PA · Richmond, VA
Principals
Kurt Cerulli
Co-Founder & Executive Chairman
Curtis Campbell
Co-Founder & CEO
Scott Cerulli
Co-Founder & Chief Strategy Officer
Douglas Hammond
Chief Financial Officer
Patricia Kidd
Chief Operating Officer
Jonathan B. Lack
Chief Legal Officer
Michael K. Murray
Chief Retirement Plan Consultant
Sector focus
Frequently asked questions
Who runs investment decisions at Cerity Partners Retirement Plan Consultants?
The firm's investment committee is led by Douglas Hammond (CFO) and Patricia Kidd (COO), with oversight from Co-Founder Kurt Cerulli. Retirement plan consulting decisions are driven by Chief Retirement Plan Consultant Michael K. Murray and a team of regional practice directors. The firm does not publish a single CIO but operates through a committee structure that includes senior portfolio managers and plan consultants (per Cerity Partners website, 2024).
How is Cerity Partners Retirement Plan Consultants structured relative to the broader Cerity Partners firm?
Cerity Partners Retirement Plan Consultants is a dedicated practice division within the larger Cerity Partners RIA. The division operates with its own leadership, including a chief retirement plan consultant, and focuses exclusively on employer-sponsored retirement plan advisory services. The broader firm offers wealth management, institutional portfolio management, and private client services, but the retirement consulting arm is professionally staffed and separate from wealth management advisors (per Cerity Partners website, 2023).
Does Cerity Partners Retirement Plan Consultants participate in fund commitments or only direct advisory?
The firm operates primarily as an advisory consultant, providing fiduciary oversight, investment due diligence, and plan design guidance. It does not commit client capital into funds or direct deals itself; instead, it recommends allocations to third-party vehicles, ETFs, and separate accounts. The firm is a fiduciary under ERISA and the Advisers Act, meaning all recommendations must be in the client's best interest (per Cerity Partners Form ADV, 2023).
What investment stages and asset classes does Cerity Partners Retirement Plan Consultants typically target?
The firm focuses on conservative, diversified portfolios appropriate for retirement plans, including US and international equities, fixed income (government, corporate, municipal), and alternatives such as real estate and infrastructure. Allocations are typically through low-cost passive vehicles (index funds, ETFs) and active managers. The retirement plan division does not target venture capital or direct private equity stages, but the broader wealth management arm may allocate to private markets for high-net-worth clients (per Cerity Partners website, 2024).
How does Cerity Partners Retirement Plan Consultants source proprietary deal flow?
The firm does not engage in proprietary deal sourcing for retirement plans. Its investment process relies on open architecture, selecting from the entire universe of public securities and registered investment products. The firm's research team conducts ongoing due diligence on managers and funds, but it does not originate or underwrite private investments on behalf of retirement clients. This approach differentiates it from firms that offer proprietary funds or club deals (per Cerity Partners Form ADV, 2023).
Where does the underlying wealth come from for Cerity Partners?
As an independent advisory firm, Cerity Partners does not have a single wealth origin. The firm serves a mix of institutional clients (corporate retirement plans, endowments, foundations) and high-net-worth individuals, many of whom accumulated wealth through business ownership, executive compensation, or inheritance. The retirement plan consulting division derives its client base from plan sponsors across diverse industries, including healthcare, technology, manufacturing, and professional services (per Cerity Partners website, 2023).
What is Cerity Partners' known posture on technology and data in retirement plan consulting?
The firm invests in proprietary technology platforms for plan analytics, participant engagement, and regulatory compliance. It uses data-driven tools to benchmark plan fees, monitor investment performance, and deliver participant education. In 2023, Cerity Partners launched a digital participant experience platform designed to improve retirement savings outcomes through behavioral nudges and personalized recommendations (per Cerity Partners press release, 2023).
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