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Convenient Brands
Brandon Fugal established Convenient Brands as the holding company for his personal investments, anchored by the wealth he generated leading the largest...
Convenient Brands
Brandon Fugal established Convenient Brands as the holding company for his personal investments, anchored by the wealth he generated leading the largest Colliers International office worldwide by transaction volume. Based in Draper, Utah, Fugal spent decades building Coldwell Banker Commercial Advisors into a regional powerhouse before merging with Colliers in 2010, where he served as chairman of the advisory board and executed over $5 billion in transactions across the Intermountain West. The firm structure reflects a founder who made his fortune as a brokerage principal, not an operator — Convenient Brands holds a mix of real estate assets, operating companies, and media properties. The firm deploys capital across direct real estate investments, private company equity, and media production assets. Known holdings include Skinwalker Ranch, a 512-acre property in Utah's Uinta Basin acquired in 2016 that has become a recognized hub for aerospace and anomaly research. The asset generates revenue through the History Channel series 'The Secret of Skinwalker Ranch,' now in its fifth season, where Fugal serves as an executive producer. Other commitments span commercial and industrial real estate across Utah, Arizona, and Nevada, alongside a portfolio of venture-stage investments in PropTech and media technology companies. Fugal has publicly stated he invests in what he calls 'technology of the future' alongside his real estate holdings. Fugal maintains a compact internal team operating from Utah's Silicon Slopes region, a corridor known for direct-investing founders who co-invest frequently. In October 2024, Fugal publicly endorsed Salt Lake City as a host city for the Sundance Film Festival, signaling his growing media-market influence beyond real estate. He participates in Utah's concentrated network of angel investors and has been named to the Silicon Slopes Hall of Fame. Fugal also serves on the board of the Forever Young Foundation and previously chaired the Utah Valley University Foundation board, reflecting the family's philanthropic engagement through separate nonprofit structures. The structural differentiator at Convenient Brands is the embedded media asset — Skinwalker Ranch functions simultaneously as a scientific research property, a television franchise, and a brand generator. This setup creates an equity-for-services model where media exposure substitutes for cash investment in certain deals, a mechanism rarely available to single-family offices without large-cap content production arms. Fugal's stature as a recognized on-camera personality — a byproduct of the History Channel series — also allows the firm to source deal flow through inbound interest from entrepreneurs and researchers who approach him directly, bypassing the traditional broker network he himself once dominated.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Draper
Corporate office
Draper, UT, United States
Principals
Brandon Fugal
Owner
Sector focus
Frequently asked questions
Who runs investment decisions at Convenient Brands?
Brandon Fugal, the owner and principal, makes investment decisions directly. Fugal built his career as a commercial real estate broker and investor, chairing Colliers International's largest global office by volume out of Utah. He operates Convenient Brands as a personal holding company rather than a multi-principal family office with an investment committee.
How does Convenient Brands source deal flow?
Deal flow comes through Fugal's deep network in Utah's commercial real estate community and his public profile as the owner of Skinwalker Ranch. The History Channel series 'The Secret of Skinwalker Ranch' has given Fugal a degree of celebrity that brings inbound interest from entrepreneurs and researchers in aerospace, PropTech, and media. He also participates in the Silicon Slopes angel investor network, which connects him to early-stage technology companies in Utah.
Is Convenient Brands structured as a single family office or does it invest third-party capital?
Convenient Brands operates as a single family office managing Brandon Fugal's personal capital. There is no public record of the firm accepting outside limited partners, managing third-party funds, or operating as a multi-family office. The firm invests in real estate, private companies, and media assets directly from Fugal's balance sheet.
What is the Skinwalker Ranch asset, and how does it fit into the investment portfolio?
Skinwalker Ranch is a 512-acre property in Utah's Uinta Basin acquired by Fugal in 2016. The property functions as a scientific research site focused on aerospace and anomaly research, and generates revenue as the subject of the History Channel documentary series 'The Secret of Skinwalker Ranch.' Fugal serves as an executive producer on the series, which is now in its fifth season. The ranch operates as both a research asset and a media-for-equity platform that attracts deal flow from technology and aerospace entrepreneurs.
Where does the underlying wealth come from?
Brandon Fugal's wealth originates from commercial real estate brokerage and investment. He built Coldwell Banker Commercial Advisors into one of Utah's largest brokerages before merging with Colliers International in 2010, where his office became the top-producing Colliers affiliate globally. Fugal has been involved in over $5 billion in commercial real estate transactions across the Intermountain West, in roles ranging from broker to principal investor.
Does Convenient Brands maintain philanthropic structures?
Yes, Fugal's philanthropic engagement is conducted through separate nonprofit entities rather than within the Convenient Brands structure. He serves on the board of the Forever Young Foundation and previously chaired the Utah Valley University Foundation board. There is no public record of a dedicated Fugal family foundation, but his board service reflects the family's philanthropic priorities, particularly around education and children's causes.
What geographic markets does Convenient Brands invest in?
Convenient Brands concentrates its investments primarily in the Intermountain West, with known holdings in Utah, Arizona, and Nevada. Fugal's real estate career was built on this geography, and his public profile remains centered on Utah's Silicon Slopes technology corridor. There is no public record of significant real estate holdings or operating company investments outside the western United States.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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