Asset Manager

Updated:

Crosscut Ventures

Crosscut Ventures launched in 2008 as Rick Smith, Brian Garrett, and Brett Brewer pooled their operating and investment experience to build a dedicated...

Crosscut Ventures

Crosscut Ventures launched in 2008 as Rick Smith, Brian Garrett, and Brett Brewer pooled their operating and investment experience to build a dedicated early-stage fund in Santa Monica. The founding thesis held that Los Angeles—with its deep technical talent from Caltech, UCLA, and the aerospace and media industries—was underserved by institutional seed capital. The firm positioned itself as a localized first-check partner during a period when venture activity in LA was largely ad-hoc and individual-driven. Crosscut invests primarily at the pre-seed and seed stages, with initial checks ranging from $500,000 to $2 million, reserving significant capital for follow-on rounds into breakout portfolio companies. Asset-class exposure spans equity across enterprise software, fintech infrastructure, digital health platforms, and applied AI tooling. The firm has backed companies including Dollar Shave Club, which was acquired by Unilever for $1 billion in 2016, and Tala, a mobile lending platform now operating in multiple emerging-market geographies (per public records). Deal flow concentrates in Southern California but includes selective placements in other US innovation hubs. Since its founding, Crosscut has raised multiple fund vehicles, moving from its inaugural early-stage pool to a series of later funds that deepened its capacity for seed and selective Series A participation. The firm operates with a partnership structure driven by its co-founders, maintaining a platform model that provides portfolio companies with access to a network of LA-based operators and limited partners drawn from the region's media, gaming, and technology sectors. In recent years, Crosscut has continued to raise follow-on vehicles, although specific fund sizes remain undisclosed. Crosscut's structural differentiator lies in its deep geographic concentration within a market that, through the 2010s and 2020s, evolved from a venture capital afterthought into a distinct startup ecosystem. By maintaining an early-stage focus and a partnership rooted in LA's institutional fabric, the firm functions as a gateway for coastal and international capital seeking exposure to Southern California's technology growth without the competition dynamics of the Bay Area seed market.

General information

Firm type

Asset Manager

Year founded

2008

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Santa Monica

Corporate office

Santa Monica, CA, United States

Additional offices

Los Angeles, CA

Principals

Rick Smith

Co-Founder & Managing Director

Brian Garrett

Co-Founder & Managing Director

Brett Brewer

Co-Founder & Managing Director

Sector focus

Enterprise SoftwareAI/MLFinTechDigital HealthPropTechMobility & Transportation

Frequently asked questions

Who runs investment decisions at Crosscut Ventures?

Investment decisions are led by the three co-founders and Managing Directors: Rick Smith, Brian Garrett, and Brett Brewer. The trio founded the firm in 2008 and continues to operate as the general partnership responsible for sourcing, diligence, and portfolio management. Day-to-day investment committee processes are internal to the partnership.

How does Crosscut source proprietary deal flow in Los Angeles?

Crosscut leverages the co-founders' multi-decade operational and investment networks within Southern California's technology, media, and university ecosystems. The firm's long-standing local presence provides access to founders emerging from Caltech, UCLA, and the region's aerospace and gaming industries, alongside referrals from the established LA venture community.

What investment stages does Crosscut typically target?

Crosscut targets pre-seed and seed-stage companies, with initial checks generally between $500,000 and $2 million. The firm reserves capital for follow-on investments as portfolio companies progress to later financing rounds.

Which sectors does Crosscut Ventures focus on?

The firm invests across enterprise software, fintech, digital health, applied AI and machine learning, and commerce infrastructure. Geographic preference is weighted toward Southern California, but portfolio exposure extends to other US innovation markets.

What is Crosscut's relationship to the greater Los Angeles technology ecosystem?

Crosscut was among the first institutional seed funds formed specifically to serve Los Angeles, launching in 2008 when the region lacked formal early-stage venture infrastructure. The firm's partners are deeply embedded in local accelerator programs, university tech-transfer offices, and the LA-based limited partner community.

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