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Integrity Marketing Group
We strive to make the process of securing health and financial wellbeing more simple, more beneficial and ultimately more human. By connecting people to the...
Integrity Marketing Group
We strive to make the process of securing health and financial wellbeing more simple, more beneficial and ultimately more human. By connecting people to the opportunities and relationships they need, we’re helping them make the most of what life brings. We already serve 10 million Americans, helping them be ready for the good days ahead.
General information
Firm type
Asset Manager
Year founded
2006
Location
Region
North America
Country
United States
City
Dallas
Corporate office
Dallas, TX, United States
Principals
Bryan W. Adams
Co-Founder & Chairman
Sector focus
Frequently asked questions
Who runs investment decisions at Integrity Marketing Group?
Co-Founder and Chairman Bryan W. Adams leads M&A and strategic investment decisions, alongside a management team that includes CEO Michael W. Coufal and a board with representatives from backers Silver Lake and HGGC. Adams has been the primary architect of the firm's acquisition strategy since founding the company in 2006.
Which insurance products does Integrity's platform focus on?
The platform spans the full senior and consumer insurance spectrum: Medicare Advantage, Medicare Supplement, Part D prescription drug plans, Affordable Care Act health plans, final expense and life insurance, long-term care, annuities, and group benefits. Its historical anchor is the Medicare-eligible senior market, which remains the core, but the product set has widened significantly with the firm's scale.
What is Integrity Capital, and how does it relate to the core insurance business?
Integrity Capital is a separate LP-structured fund launched in January 2025. It pools capital from accredited investors, employees, and public shareholders to invest in late-stage pre-IPO private companies. The fund is distinct from Integrity's insurance distribution operations and represents a diversification from the firm's core health and life insurance platform.
How does Integrity fund its acquisitions?
Integrity has raised equity from institutional backers, including a $1.2 billion investment from Silver Lake in December 2021 and a prior investment from HGGC in 2019. The firm uses this equity base and additional debt financing to acquire independent insurance agencies. Acquired agency owners also roll a portion of their equity into Integrity holding-company shares, creating aligned incentives across the platform.
Is Integrity a public company?
No. Integrity is a privately held company backed by institutional investors including Silver Lake and HGGC. The firm has explored various capital events over time — including a reported confidential IPO filing in 2022 — but as of the latest public record it remains private.
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