Ellevest

Sallie Krawcheck serves as CEO and co-founder, setting the firm's strategic direction. Ellevest states that its team of women investment professionals manages portfolio construction and financial planning. The firm does not publicly name a separate CIO, reflecting a leadership structure where Krawcheck maintains direct visibility into investment philosophy and product design.

Ellevest curates a lineup of impact private funds for its Private Wealth clients, selecting managers across stocks, bonds, and alternatives that align with client values without sacrificing returns. The firm emphasizes positive social, economic, or environmental impact in fund selection. Specific fund names and sourcing channels are not publicly disclosed, though the selection process is integrated into the firm's in-house investment team.

Ellevest operates as a fee-only SEC-registered RIA, not a family office. It serves retail and high-net-worth clients across two service levels with a fiduciary standard. There is no family capital base behind the firm; it is a venture-backed, women-founded financial services company built to serve external clients.

Ellevest constructs client portfolios using a mix of individual securities, ETFs, mutual funds, and impact private funds. The private-funds component is offered exclusively to Private Wealth clients and is structured as curated fund selection rather than co-investment or direct deal participation. Fund commitments sit alongside stocks and bonds within a total-portfolio framework.

Ellevest segments clients by asset level. Personal Wealth Management requires a $500,000 minimum, and Private Wealth Management requires $1 million. The platform does not target institutional limited partners or pension funds. The April 2025 exit from automated investing removed its lowest-account-size tier entirely.

Ellevest does not publish a formal exclusion list, but its marketing emphasizes impact-aligned private funds and values-based investing. The firm's investment philosophy explicitly rejects stock-picking and market-timing, meaning it does not run concentrated single-stock mandates or tactical-trading strategies. Fossil-fuel-specific exclusions are not stated on the website.

As of April 2025, Ellevest transferred its digital-investing accounts to Betterment under a formal agreement, with Betterment acquiring the qualifying accounts. Goldman Sachs Custody Solutions has served as custodian for Ellevest accounts, and clients who opted out of the Betterment transfer were directed to Goldman Sachs for continued custody. Ellevest retains no ownership link with either firm.