Private EquityRIA · CRD 315993SEC-RegisteredPrivate Fund Adviser

Updated:

Factory

Factory is a Menlo Park-based deep-tech early-stage investor backing AI, robotics, and climate startups.

Factory logo

Factory

FactoryHQ is an SEC-registered investment adviser based in Menlo Park, California, registered since 2021. It offers investment advisory services from its Menlo Park headquarters. The firm is headquartered at this location.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Menlo Park

Corporate office

Menlo Park, CA, United States

Sector focus

AI/MLEnterprise SoftwareRobotics & AutomationClimateTechIndustrial Tech

Frequently asked questions

What investment stages does Factory target?

Factory focuses on early-stage deep-tech companies, deploying capital from pre-seed through Series A rounds. The firm also reserves capacity for follow-on investments in later growth stages.

Which sectors does Factory explicitly avoid?

Factory is dedicated exclusively to deep-tech ventures — such as AI/ML, robotics, climate, and industrial automation. The firm's concentrated mandate implicitly excludes areas like consumer internet, traditional enterprise SaaS, and financial technology.

How does Factory source its deals?

Factory's sourcing model relies on deep ties with university research labs, frontier R&D groups, and founder-scientists at the earliest stages of company formation. This contrasts with the referral networks and inbound funnels typical of generalist software investors.

Does Factory lead investment rounds?

Factory participates as a lead or active co-lead in pre-seed and Series A rounds, often alongside specialist deep-tech venture firms and the venture arms of large industrial corporations.

What is Factory's approach to operational support?

The firm provides hands-on operational support, directly embedding technical product and go-to-market expertise within its portfolio companies. Factory's thesis holds that hardware-enabled startups require a fundamentally different support model than pure-software businesses.

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