Private EquityRIA · CRD 315993SEC-RegisteredPrivate Fund Adviser

Updated:

Factory

David West's Factory fuses CPG capital with an in-house operating team across food, beverage, and personal care from Bethlehem, PA.

Factory logo

Factory

Factory is an SEC-registered investment adviser with headquarters in Menlo Park, California, since 2021.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Bethlehem

Corporate office

One East Broad Street Suite 210, Bethlehem, PA 18018, United States

Principals

David West

Investment Team

Nick DiCarlo

Investment Team

Keith Caldwell

Investment Team

Michael Perlmutter

Investment Team

Tim Pollak

Operating Team

Mike Chordas

Operating Team

Jessica Postal

Operating Team

Elias Maalouf

Operating Team

Marla Hyndman

Operating Team

Andrea Thompson

Operating Team

Asad Khan

Operating Team

Sector focus

Food & BeveragePersonal CareConsumer Products

Frequently asked questions

How does Factory's dual investment-and-operating structure affect its deal engagement?

Factory fields separate investment and operating teams under the same roof, meaning a portfolio company gets capital alongside direct operational support in brand building, product innovation, and supply chain. The operating team functions as a hands-on extension of management rather than a third-party consultant, a distinction Factory emphasizes in its pitch to founders.

Does Factory invest exclusively in consumer packaged goods, or does it diversify across sectors?

The firm focuses entirely on food, beverage, and personal care. No other asset classes or sectors appear in its public materials, and its team expertise is concentrated in CPG-specific functions such as brand strategy, innovation, and operational execution.

Who makes investment decisions at Factory?

Factory lists a four-person investment team — David West, Nick DiCarlo, Keith Caldwell, and Michael Perlmutter — without designating a CIO or managing partner title. The absence of formal role hierarchy in firm disclosures means decision-making authority is implied through the group's collective designation as the investment team.

Does Factory publish assets under management or fund sizes?

No. Factory discloses no AUM, fund-size data, or aggregate deployment figures. Its public materials focus on operational capabilities rather than financial scale, a posture more common among firms that raise capital on a deal-by-deal or captive-family basis.

Where does Factory source its deals?

The firm's sole office sits in Bethlehem, Pennsylvania, and it invites partnership opportunities through its website and direct contact. Factory promotes a relationship-driven approach to working with founders, CEOs, and management teams, but does not describe a formal intermediary network, LP-referral program, or scout structure.

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