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Factory
David West's Factory fuses CPG capital with an in-house operating team across food, beverage, and personal care from Bethlehem, PA.
Factory
Factory is an SEC-registered investment adviser with headquarters in Menlo Park, California, since 2021.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Bethlehem
Corporate office
One East Broad Street Suite 210, Bethlehem, PA 18018, United States
Principals
David West
Investment Team
Nick DiCarlo
Investment Team
Keith Caldwell
Investment Team
Michael Perlmutter
Investment Team
Tim Pollak
Operating Team
Mike Chordas
Operating Team
Jessica Postal
Operating Team
Elias Maalouf
Operating Team
Marla Hyndman
Operating Team
Andrea Thompson
Operating Team
Asad Khan
Operating Team
Sector focus
Frequently asked questions
How does Factory's dual investment-and-operating structure affect its deal engagement?
Factory fields separate investment and operating teams under the same roof, meaning a portfolio company gets capital alongside direct operational support in brand building, product innovation, and supply chain. The operating team functions as a hands-on extension of management rather than a third-party consultant, a distinction Factory emphasizes in its pitch to founders.
Does Factory invest exclusively in consumer packaged goods, or does it diversify across sectors?
The firm focuses entirely on food, beverage, and personal care. No other asset classes or sectors appear in its public materials, and its team expertise is concentrated in CPG-specific functions such as brand strategy, innovation, and operational execution.
Who makes investment decisions at Factory?
Factory lists a four-person investment team — David West, Nick DiCarlo, Keith Caldwell, and Michael Perlmutter — without designating a CIO or managing partner title. The absence of formal role hierarchy in firm disclosures means decision-making authority is implied through the group's collective designation as the investment team.
Does Factory publish assets under management or fund sizes?
No. Factory discloses no AUM, fund-size data, or aggregate deployment figures. Its public materials focus on operational capabilities rather than financial scale, a posture more common among firms that raise capital on a deal-by-deal or captive-family basis.
Where does Factory source its deals?
The firm's sole office sits in Bethlehem, Pennsylvania, and it invites partnership opportunities through its website and direct contact. Factory promotes a relationship-driven approach to working with founders, CEOs, and management teams, but does not describe a formal intermediary network, LP-referral program, or scout structure.
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