Finnovating

The firm uses its own B2B platform, Finnovating, which connects over 25,000 companies with banks and insurers across 120 countries. This marketplace generates proprietary data on which startups are gaining enterprise traction. The firm also runs international events and the iAwards to surface deal candidates, creating a sourcing channel that is unusually integrated with a commercial matchmaking business.

It operates as an asset manager and early-stage investment vehicle, closely tied to the Finnovating platform. The partnership is led by its three founders — Rodrigo García de la Cruz, Jesús Pérez, and Gonzalo Ruiz Utrilla — who collectively control both the investment entity and the commercial platform. This hybrid structure gives it characteristics of both a startup studio and an independent investment firm.

The firm invests in FinTech and InsurTech, with a heavy emphasis on companies deploying AI. Specific solution areas highlighted by the platform include fraud detection, intelligent credit scoring, generative AI for content and data, and AI-driven insurance tools. It does not publicly claim to invest in outside sectors such as biotech or consumer goods.

The founders operate both entities. Finnovating the platform is a B2B matchmaking and event business that generates deal flow, market intelligence, and corporate relationships. FinTech Ventures is the investment vehicle that deploys capital into early-stage companies, often those that engage with or gain visibility through the platform. The two share key personnel and an overlapping network of industry associations.

The firm's investment activity is concentrated in Spain and Latin America, reflecting the market focus of the Finnovating platform’s banking and insurance client base. The platform itself reports a presence across more than 120 countries, but the primary investment corridor is between Southern Europe and the major Latin American economies.