Insurance

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Great-West Lifeco Inc

Great-West Lifeco is a holding company for Canada Life, Empower, and Irish Life, managing $3.3+ trillion in client assets across North America and Europe.

Great-West Lifeco Inc

Great-West Lifeco's structure reflects a holding-company model that consolidates three major insurance and wealth management franchises. Canada Life serves Canada, the UK, Isle of Man, and Germany, offering life insurance and wealth products, while also providing reinsurance solutions in the U.S. Empower, based in the U.S., focuses exclusively on employer-sponsored retirement savings plans and ranks as a leading provider in that segment. Irish Life holds the leading position in Ireland's life assurance, pensions, and investment management market. Strategy and deployment center on insurance liabilities and long-dated asset-liability matching. The firm manages client assets across fixed income, public equities, private credit, real estate, and infrastructure, using Canada Life's asset management arm. Geographically, operations span Canada, the U.S., the UK, Ireland, Germany, and the Isle of Man. Portfolio holdings are not disclosed at the consolidated level, but the bulk of fixed-income assets are tied to government and corporate bonds in the firm's home markets. Great-West Lifeco reported $3.3+ trillion in total client assets and $4.6+ billion in base earnings as of recent earnings releases (per firm's first quarter report, 2025). The firm employs a large workforce across its subsidiaries, though exact headcount is not publicly broken out at the holding level. No additional offices or adjacent vehicles like foundations are separately disclosed. The structural differentiator is its multi-brand, multi-geography holding structure: rather than a single integrated insurer, Great-West Lifeco operates independent national and regional brands — Canada Life, Empower, and Irish Life — each with distinct regulatory regimes and market positions. This model allows capital allocation across different insurance and savings markets while maintaining local regulatory compliance and brand identity.

General information

Firm type

Insurance

Year founded

AUM

Undisclosed

Location

Region

North America

Country

Canada

City

Winnipeg

Corporate office

Winnipeg, Manitoba, Canada

Sector focus

InsuranceRetirement PlansAsset Management

Frequently asked questions

How does Great-West Lifeco generate revenue?

Great-West Lifeco generates revenue primarily through insurance premiums, investment income on general account assets, and fees from wealth management and retirement plan administration. The firm reported $4.6+ billion in base earnings in its latest quarter (per the firm, first quarter 2025).

What investment services does Canadian Life provide?

Canada Life provides insurance and wealth management products across Canada, the UK, Isle of Man, and Germany, and also offers reinsurance solutions in the U.S. Its asset management arm invests in fixed income, public equities, private credit, real estate, and infrastructure to support policyholder liabilities.

Is Empower a separate entity from Great-West Lifeco?

Empower is a wholly owned subsidiary of Great-West Lifeco and operates as the firm's U.S. retirement plan administration business. It is one of the leading providers of employer-sponsored retirement savings plans in the United States.

What is the geographic reach of Irish Life?

Irish Life is headquartered in Dublin and serves the Republic of Ireland exclusively. It is the leading life assurance, pensions, and investment management provider in the Irish market.

Does Great-West Lifeco disclose its investment portfolio in detail?

Great-West Lifeco does not publicly disclose a granular breakdown of its consolidated investment portfolio. Asset allocations are reported in general terms within its quarterly and annual filings, with a focus on fixed-income securities and real estate in its home markets.

How is Great-West Lifeco's ownership structure?

Great-West Lifeco is a publicly traded company on the Toronto Stock Exchange (TSX: GWO). It is a subsidiary of Power Corporation of Canada, which holds a controlling interest.

What is the relationship between Great-West Lifeco and Power Corporation of Canada?

Great-West Lifeco is a majority-owned subsidiary of Power Corporation of Canada, a diversified international management and holding company. Power Corporation controls Great-West Lifeco through a controlling equity stake.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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