Homegrown Capital

The firm is self-funded through the operational cash flows of MarketBeat, the financial media company Matt Paulson founded. This permanent-capital structure means Homegrown does not raise outside limited partner commitments for a traditional venture fund. Instead, it deploys capital on a deal-by-deal basis, often alongside the Falls Angel Fund network and other regional co-investors.

Homegrown focuses on seed and early-stage venture rounds. The firm has not announced participation in Series B or later-stage deals. Its portfolio is concentrated in companies based in South Dakota and the broader northern Plains, where institutional venture capital presence is thin.

No. While the venture portfolio targets enterprise software and fintech companies, the firm also holds significant real estate assets in Sioux Falls. These include three residential properties — City's Edge, The MarQ, and The Brixx — as well as the mixed-use development The Crimson. The partners also maintain a personal cryptocurrency portfolio.

Co-founders Matt Paulson and Tim Weelborg serve as Managing Partners. Paulson is the more visible figure, given his role as founder of MarketBeat and chairman of the Falls Angel Fund. Weelborg's background leading Enterprise Institute, an economic development organization, provides a complementary lens on regional company-building.

Matt Paulson chairs the Falls Angel Fund, a regional angel network that co-invests with Homegrown in early-stage companies. The two entities frequently participate in the same rounds, giving Homegrown access to deals sourced through the broader angel network while maintaining its own balance-sheet capital for direct commitments.

Yes. The MarketBeat Philanthropy Committee directs charitable giving connected to the operating company. The firm is also tied to the Paulson Center at Dakota State University, which supports technology education and likely functions as part of the family's broader philanthropic and talent-development strategy in South Dakota.

It operates in the space between those categories. Homegrown is externally labeled as an asset manager, but its self-funded, permanent-capital structure resembles a single-family office deploying the wealth generated by MarketBeat. It lacks the outside LP base of a traditional venture firm, yet it publicly presents as a capital provider for startups, making it a hybrid entity.