Homegrown Capital

The firm is self-funded through the operational cash flows of MarketBeat, the financial media company Matt Paulson founded. This permanent-capital structure means Homegrown does not raise outside limited partner commitments for a traditional venture fund. Instead, it deploys capital on a deal-by-deal basis, often alongside the Falls Angel Fund network and other regional co-investors.

Homegrown focuses on seed and early-stage venture rounds. The firm has not announced participation in Series B or later-stage deals. Its portfolio is concentrated in companies based in South Dakota and the broader northern Plains, where institutional venture capital presence is thin.

No. While the venture portfolio targets enterprise software and fintech companies, the firm also holds significant real estate assets in Sioux Falls. These include three residential properties — City's Edge, The MarQ, and The Brixx — as well as the mixed-use development The Crimson. The partners also maintain a personal cryptocurrency portfolio.

Co-founders Matt Paulson and Tim Weelborg serve as Managing Partners. Paulson is the more visible figure, given his role as founder of MarketBeat and chairman of the Falls Angel Fund. Weelborg's background leading Enterprise Institute, an economic development organization, provides a complementary lens on regional company-building.

Matt Paulson chairs the Falls Angel Fund, a regional angel network that co-invests with Homegrown in early-stage companies. The two entities frequently participate in the same rounds, giving Homegrown access to deals sourced through the broader angel network while maintaining its own balance-sheet capital for direct commitments.