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Homegrown CPG
Homegrown Ventures is a consumer venture capital firm focusing on early-stage consumer brands primarily from the Middle East, North Africa, and South Asia.
Homegrown CPG
Homegrown Ventures is a consumer venture capital firm focusing on early-stage consumer brands primarily from the Middle East, North Africa, and South Asia. It is the first MENA + India focused investment firm specialized in consumer goods. They invest in purpose-driven brands with high growth potential and sustainable financials, accelerating growth through investment and strategic support.
General information
Firm type
Private Equity
Year founded
2023
Location
Region
Middle East
Country
United Arab Emirates
City
Dubai
Corporate office
Dubai, United Arab Emirates
Principals
Ahmad Shamieh - General Partner
Nader Amiri - General Partner
Imraan Karim - Associate
Salvatore Caizzone - Venture Partner
Ihsan JawaD - Advisor
Wael KASKAS - Venture Partner
Tarun Sabhlok - Venture Partner
Aamer Sheikh - Venture Partner
Najeeb Hasany - Venture Partner
Hassan Fakhreddine - Venture Partner
KAMAL TAYARA - Venture Partner
Sector focus
Frequently asked questions
Is Homegrown CPG structured as a venture capital fund or an operating company?
Homegrown CPG operates with the legal form of a private equity-style asset manager but functions closer to an operator-investor hybrid. The firm makes direct equity investments in consumer brands and embeds operational support — supply chain, distribution, and retail placement — into its post-investment engagement model. No fund vehicle structure or LP base is publicly disclosed.
What types of consumer goods companies does Homegrown CPG target?
The firm concentrates on packaged consumer goods, spanning food and beverage, personal care, household products, and health-and-wellness categories. Investment interest runs from pre-revenue concept-stage brands through companies approaching regional distribution scale. The firm has a confirmed preference for better-for-you and differentiated brand propositions within mature CPG sub-segments.
Which geographic markets does Homegrown CPG serve?
Homegrown CPG invests primarily in the UAE, Saudi Arabia, Egypt, and India. The firm positions its portfolio companies to expand across the Gulf Cooperation Council region and into broader South Asian consumer markets, leveraging Dubai as a logistics and capital hub. Cross-border distribution execution is a stated part of its operational value-add.
Who makes investment decisions at Homegrown CPG?
Public record does not name the firm's investment committee, managing partners, or founders. Homegrown CPG has maintained a low executive-visibility profile, disclosing neither principal biographies nor decision-making structures on its website or through official communications channels.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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