Asset Manager

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HTX

HTX, founded by Leon Li in 2013 as Huobi, operates a global digital-asset exchange and venture arm from offshore hubs following China's 2021 crypto ban.

HTX

Buy BTC, ETH, HT, and more on HTX, a leading crypto exchange. HTX is one of the world’s biggest Bitcoin exchanges and altcoin crypto exchanges.

General information

Firm type

Asset Manager

Year founded

2013

AUM

Undisclosed

Location

Region

Asia

Country

China

City

Beijing

Corporate office

Beijing, China

Principals

Leon Li

Founder

Sector focus

Digital AssetsFinTechBlockchain Infrastructure

Frequently asked questions

Who holds controlling influence over HTX's strategic direction?

Leon Li, the founder who launched the exchange as Huobi in 2013, remains the single most influential figure in HTX's strategic decisions. While HTX operates under a global management structure with no single CEO, Li's equity stake and board-level authority give him effective control over major pivots, including the firm's post-2021 offshore restructuring and venture strategy.

How does HTX's venture arm source and deploy capital?

HTX's venture division invests directly from the firm's balance sheet and through dedicated fund vehicles, targeting seed and Series A rounds in blockchain infrastructure, DeFi protocols, and Web3 applications. The firm leverages its exchange's trading data and listing pipeline to identify early-stage projects with liquidity potential. HTX also runs accelerator programs that provide technical support, token advisory services, and exchange listing pathways in exchange for equity or token warrants.

Is HTX legally domiciled in China?

No. Following China's comprehensive ban on cryptocurrency trading and mining in 2021, HTX closed all mainland China operations and shifted its legal domicile offshore. Its primary operational entities are now registered in Seychelles, with additional regulatory approvals in Gibraltar and Hong Kong, and no licensed presence in mainland China.

What is HTX's relationship to the original Huobi brand?

HTX is the current incarnation of the exchange originally launched as Huobi in 2013. The rebranding to HTX in late 2022 reflects the firm's offshore restructuring and its ambition to distance itself from the now-defunct Chinese operations. The original 'Huobi' name survives in some markets, but the consolidated entity operates globally as HTX, with token ticker HT.

Does HTX manage external LP capital, or is the venture book proprietary?

HTX's venture investment program is primarily a proprietary, balance-sheet-funded operation derived from exchange revenues and the firm's own token treasury. There is no public evidence that HTX currently operates a blind-pool fund that accepts third-party limited partners, though its accelerator programs occasionally co-invest alongside external venture funds on a deal-by-deal basis.

Which geographies does HTX prioritize for exchange operations and investments?

HTX maintains exchange services across Asia-Pacific, the Middle East, and Latin America, with regulatory licenses or registrations in Seychelles, Gibraltar, and Hong Kong. Its venture investments skew toward projects based in the US, Southeast Asia, and the UAE — regions with active developer communities and relatively defined digital-asset regulatory frameworks.

What happened to HTX's mainland China user base after the 2021 ban?

HTX closed all renminbi-to-crypto on-ramps, delisted Chinese nationals from its KYC-verified user base, and blocked mainland IP addresses in compliance with the People's Bank of China's 2021 directive. Some former Chinese users are believed to access HTX through offshore accounts using VPNs, but the firm's official position is zero mainland China operations. Its user base is now concentrated in Southeast Asia, the Middle East, and Latin America.

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