Bank / Wealth / Trust

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Infinity Asset

Infinity Asset launched in 1999, the same year Brazil's floating exchange-rate regime began, marking it as an early mover in the independent wealth and...

Infinity Asset logo

Infinity Asset

Infinity Asset launched in 1999, the same year Brazil's floating exchange-rate regime began, marking it as an early mover in the independent wealth and asset-management space. From its base in São Paulo's Vila Olímpia, the firm built its practice around advisory and discretionary mandates for high-net-worth families and individuals who sought an alternative to the large Brazilian private banks. Its founding coincided with a period of significant capital-market modernization in Brazil, a context that shaped its identity as a provider of non-captive portfolio solutions. The firm runs multi-asset portfolios that span Brazilian equities, local-currency fixed income, private credit, and selected alternative exposures. While it does not publicly disclose a flagship fund or a single investment vehicle, its model relies on direct client mandates, allowing for tailored allocations rather than one-size-fits-all products. The geographic footprint centers on domestic Brazilian assets, supplemented by global diversification vehicles for qualified clients. Representative allocations include positions in large-cap Brazilian corporates, inflation-linked government bonds, and structured credit instruments sourced from local origination networks. Infinity Asset operates as a compact asset-management firm rather than a sprawling financial group; its team size and total assets under management remain undisclosed as a matter of corporate practice. The firm maintains its single office in Vila Olímpia, reinforcing a lean operating model centered on portfolio construction and client service. Unlike larger Brazilian platforms that have built out mass-affluent digital channels, Infinity Asset's posture remains focused on high-touch, relationship-driven advice for families who value continuity of the investment team across market cycles. What structurally separates Infinity Asset from the bulk of Brazilian wealth managers is its multi-decade independence within a market where banks dominate distribution. The firm has no captive product engine, no proprietary banking arm, and no retail branch network to feed assets — a model that aligns its advisory incentives directly with client outcomes. This architecture mirrors the path of independent US registered investment advisors, a category still comparatively rare in Brazil's concentrated financial ecosystem.

General information

Firm type

Bank / Wealth / Trust

Year founded

1999

Location

Region

Latin America

Country

Brazil

City

São Paulo

Corporate office

Vila Olímpia, São Paulo, Brazil

Sector focus

Funds & Asset Management

Frequently asked questions

How is Infinity Asset structured differently from a traditional Brazilian private bank?

Infinity Asset operates as an independent manager without a banking license, proprietary product distribution mandates, or a retail branch network. Client portfolios are built using open-architecture selection across managers, issuers and asset classes, which means the firm's advisory incentives are not tied to pushing in-house funds or structured notes — a structural contrast to the banking-dominated wealth landscape in Brazil.

What client segment does Infinity Asset primarily serve?

The firm targets high-net-worth families and individuals in Brazil seeking discretionary mandates and advisory relationships. Its high-touch model appeals to clients who want direct access to the investment team rather than operating through a bank's mass-affluent service layer or digital platform, though it does not publicly disclose minimum account sizes.

What is Infinity Asset's investment philosophy?

The firm applies a multi-asset, risk-budgeted approach grounded in local-currency Brazilian markets. It blends liquid domestic equities and fixed income with selected alternative exposures, including private credit, while using global diversification vehicles for qualified clients — a construction designed to preserve purchasing power in a historically inflationary emerging-market context.

Is Infinity Asset affiliated with any bank or larger financial group?

Since its founding in 1999, Infinity Asset has remained independent. The firm is not the wealth-management arm of a Brazilian conglomerate and has no known corporate parent, giving it a rare, persistent autonomy in a market where most large wealth pools sit inside banking institutions.

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