IWP Wealth Management

Kevin Heiken serves as Chief Investment Officer and leads the firm's centralized investment committee. Unlike advisor-driven RIA platforms where individual reps build their own model portfolios, IWP runs a CIO-led asset allocation process that sets house views across public and private markets. Heiken has held this role since founding the firm in 2005, providing continuity through multiple market cycles.

IWP is a registered investment advisor (RIA), not a single-family office. However, its service model — combining CIO-led portfolio management with integrated tax and estate planning — functions as a virtual family office for clients below the threshold where a dedicated SFO becomes cost-justified. The firm files as an RIA with the SEC and does not operate as a multi-family office with pooled family capital.

IWP's public-market allocations draw from institutional fund families and direct indexing platforms, while private-market access is sourced through fund vehicles appropriate for accredited investors and qualified purchasers. As an independent RIA, the firm is not tied to a proprietary product shelf or broker-dealer fund list. Specific manager relationships are not publicly disclosed, though the firm's Colorado footprint suggests relationships with regional private-fund sponsors.

IWP's core model emphasizes fund-based access to private markets rather than operating-business direct investments. The firm's typical client profile — concentrated-equity holders and multi-generational families — tends to favor diversified private-fund exposure over single-deal co-investment risk. The firm has not publicly disclosed a direct-deal program.

IWP targets high-net-worth families, corporate executives, and entrepreneurs in Colorado and the broader Mountain West. A defining client profile is the liquidity-event household — founders or executives navigating a concentrated stock exit who need tax-efficient diversification and multi-generational wealth transfer. Ranch-owning families are a secondary focus given the firm's Intermountain West concentration.

IWP has not publicly advertised a co-investment platform, and its RIA model — serving individual client accounts rather than a single pool of family capital — limits the structural ease of co-investment participation. The firm's investment committee selects fund commitments on a client-by-client basis, which naturally constrains aggregated co-invest ticket sizes.

IWP operates on an advisory fee model — typically a percentage of assets under management — rather than commission-based brokerage compensation. This fee-only structure aligns revenue with portfolio outcomes and allows the firm to select investments without product-commission conflicts. The firm maintains its independence from any broker-dealer affiliation, reinforcing its fiduciary posture under the Investment Advisers Act of 1940.