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Jake Paul's Anti Fund
Jake Paul, the YouTube personality and professional boxer, announced the Anti Fund in 2024 as a family office-style investment vehicle.
Jake Paul's Anti Fund
Jake Paul, the YouTube personality and professional boxer, announced the Anti Fund in 2024 as a family office-style investment vehicle. Paul, who has amassed wealth through social media, boxing matches (including a reported $40 million purse for his fight with Mike Tyson in November 2024), and brand endorsements, publicly framed the fund as going against conventional venture capital wisdom. The Anti Fund targets early-stage companies in technology and consumer sectors, with Paul stating a preference for founders who are "anti" the status quo. Confirmed areas of interest include media, sports, and enterprise software. The fund has made investments in companies like Betr (a sports betting and media startup co-founded by Paul) and a stake in the Professional Fighters League (PFL), where Paul serves as a fighter and promoter. Geographic focus is primarily US-based, with offices in New York, Redwood City, and San Francisco. As of late 2024, the fund's total AUM is undisclosed. Paul has not publicly named a CIO or investment team beyond himself, though he has indicated the fund operates with a small group of advisors. The structure is a single-family office anchored by Paul's personal wealth, with no external LPs confirmed. In November 2024, Paul fought Mike Tyson on Netflix, generating substantial publicity that also raised the fund's profile. The Anti Fund's structural differentiator is its direct tie to Paul's personal brand and media reach. Unlike traditional family offices that operate quietly, Paul uses his social media following (over 20 million on Instagram) to source deals, promote portfolio companies, and create narrative-driven investment theses. This hybrid model — part celebrity endorsement, part venture investing — is unusual in the family office space.
General information
Firm type
Single Family Office
Year founded
2024
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Redwood City, CA, United States · San Francisco, CA, United States
Principals
Jake Paul
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Jake Paul's Anti Fund?
Jake Paul is the founder and sole named principal of the Anti Fund. Public statements indicate he makes final investment decisions, advised by a small team of professionals. No CIO or managing director has been publicly identified (per public record).
How does the Anti Fund source proprietary deal flow?
The fund leverages Jake Paul's personal brand and social media reach — over 20 million Instagram followers — to attract deal flow. Paul has said he looks for 'anti' founders who are rejected by traditional VCs, using his platform to amplify their stories and gain access. This direct-to-consumer sourcing model is distinct from conventional family offices.
Is the Anti Fund structured as a single family office or does it operate more like a venture firm?
The Anti Fund is structured as a single family office, anchored by Jake Paul's personal wealth. It does not have external limited partners, though Paul has left open the possibility of co-investment. Its operations are lightweight, with no permanent investment committee or formal fund structure disclosed (per public record).
Does the fund participate in fund commitments or only direct deals?
The Anti Fund primarily makes direct investments in startups and early-stage companies. Paul has not disclosed any fund commitments to external venture or private equity funds. Direct holdings include Betr (a sports betting platform co-founded by Paul) and a stake in the Professional Fighters League.
What investment stages does the Anti Fund typically target?
The fund targets early-stage companies, including seed and Series A rounds. Paul has described a preference for 'founder-led, anti-establishment' businesses, with ticket sizes not publicly specified but likely in the low seven-figure range per deal.
Which sectors does the Anti Fund explicitly avoid?
The Anti Fund has not published a formal list of excluded sectors. Based on Paul's public comments, the fund avoids highly regulated industries like healthcare and heavy manufacturing, focusing instead on consumer-facing tech, media, and sports.
Where does the underlying wealth come from?
The wealth backing the Anti Fund comes from Jake Paul's career as a YouTuber, social media influencer, and professional boxer. Major earnings include a reported $40 million purse for the November 2024 Mike Tyson fight, plus prior endorsements, merchandise, and content revenue (per public record).
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