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System1 LLC
System1 operates an industry-leading responsive acquisition marketing platform (RAMP) powered by AI and machine learning. RAMP is omni-channel and...
System1 LLC
System1 operates an industry-leading responsive acquisition marketing platform (RAMP) powered by AI and machine learning. RAMP is omni-channel and omni-vertical and built for a privacy-centric world, enabling the company to build brands across consumer verticals, grow privacy-focused products, and deliver high-intent customers to advertising partners. System1 describes itself as a technology company first and foremost, with a team of engineers, product managers, data scientists, and buy- and sell-side experts.
General information
Firm type
Asset Manager
Year founded
2013
Location
Region
North America
Country
United States
City
Marina Del Rey
Corporate office
Marina Del Rey, CA, United States
Additional offices
Bellevue, WA, United States
Principals
Michael Blend
Chief Executive Officer and co-founder
Chuck Ursini
President and Co-Founder
Brian Coppola
Chief Ad Operations Officer
Tridivesh Kidambi
Chief Financial Officer
Avi Raju
Chief Product Officer
Beth Sestanovich
Chief People Officer
Chris Testa
Chief Technology Officer
Daniel Weinrot
General Counsel
Sector focus
Frequently asked questions
What is System1's relationship to behavioral economics?
System1 explicitly bases its name and operating model on Daniel Kahneman's System 1 concept from prospect theory. Kahneman's research distinguishes fast, intuitive thinking (System 1) from slower, deliberate reasoning (System 2), and System1's platform targets the instinctive online behavior of users.
Does System1 manage external investment capital?
System1 does not publicly disclose an AUM or investment structure. The firm operates as a technology company focused on digital advertising, not a traditional asset manager, and it does not report third-party investment management.
What is System1's team structure?
System1 employs over 300 people across engineering, data science, and advertising operations. Its search engine marketing team is organized into smaller units of two to five members, and the firm emphasizes team bonding and remote collaboration.
Where is System1 headquartered?
System1's corporate headquarters is at 4235 Redwood Ave, Los Angeles, CA 90066. The firm also maintains an office at 10800 NE 8th Street, Suite 200, Bellevue, WA 98004.
What is the legal entity name of System1?
The firm operates as System1 LLC.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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