Family Office

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KICKSTAND WEALTH ADVISORS

Jason Wenk runs Kickstand Wealth Advisors, a fintech-native RIA offering direct indexing and private-market access to tech founders.

KICKSTAND WEALTH ADVISORS

Kickstand Wealth Advisors operates at the intersection of wealth management and financial technology, reflecting founder Jason Wenk's background in building technology for registered investment advisors. The firm's origin is tied to the broader fragmentation of the advisory industry, where platforms that simplify access to sophisticated strategies for high-net-worth individuals have gained traction. Kickstand functions as a fiduciary, pairing clients with tax-efficient direct-indexing strategies and institutional allocations historically reserved for much larger family offices. The firm's investment strategy rests on three pillars: direct indexing for public equities, a systematic approach to tax-loss harvesting, and curated access to private-market funds. Rather than constructing its own proprietary funds, Kickstand aggregates client capital to meet minimum commitment thresholds from external managers in private equity, venture capital, and private credit. The firm targets portfolios of $2 million and above, with a focus on tech founders, senior operators, and professionals concentrated in Austin, Southern California, and the Mountain West. Underlying manager relationships span middle-market buyout, late-stage venture, and specialty-finance strategies. Kickstand scales its advisor capacity through a combination of in-house planning teams and outsourced portfolio management via Altruist, the custodian and technology partner Wenk himself advised. The firm's professional count remains undisclosed, though its public disclosures emphasize a lean, remote-first operating model with principals located in Austin and San Diego. A related entity, Becky, serves as a consumer-facing content brand that feeds clients into the advisory pipeline — a content-to-conversion engine atypical among peers. The structural edge is distribution architecture. Kickstand uses an integrated stack of customer acquisition content, fiduciary planning, and back-office automation to reduce client acquisition cost and operational drag. This allows the firm to allocate to private funds at smaller client sizes than the typical $10–20 million threshold many feeder platforms require, producing a genuine differentiator in minimums and manager access.

General information

Firm type

Family Office

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Corporate office

Principals

Jason Wenk

CEO

Frequently asked questions

How does Kickstand source its client base?

Kickstand generates clients primarily through its content platform Becky, a personal-finance brand targeting high-earning professionals and tech workers. This direct-to-consumer educational funnel feeds advisory prospects into the Kickstand wealth-management business, creating an integrated acquisition model.

What kind of private-market access does Kickstand provide?

Kickstand negotiates feeder access into institutional funds across private equity, venture capital, and private credit. The firm aggregates individual-client capital to meet minimum commitment thresholds, enabling allocations that would typically be unavailable to investors below the $10 million tier.

Who makes investment decisions at the firm?

Jason Wenk, the founder and CEO, leads investment strategy and manager selection. The firm uses external managers for portfolio implementation and outsources custody and technology to Altruist, a platform Wenk previously advised.

Does Kickstand manage proprietary investment products?

No. Kickstand operates as an RIA selecting third-party strategies rather than manufacturing its own funds. The firm constructs client portfolios through a combination of direct indexing, model portfolios, and curated allocations to external alternative managers.

How is Kickstand different from a traditional multi-family office?

Kickstand does not offer the full suite of estate planning, tax preparation, and lifestyle-concierge services typical of multi-family offices. Its model is narrower: technology-enabled investment management and manager access, scaled through content-driven client acquisition rather than referrals or institutional mandates.

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